让推荐系统理解物品的多个维度特征，提升个性化推荐效果

Sequential recommendation (SR) systems excel at capturing users' dynamic preferences by leveraging their interaction histories. Most existing SR systems assign a single embedding vector to each item to represent its features, adopting various models to combine these embeddings into a sequence representation that captures user intent. However, we argue that this representation alone is insufficient to capture an item's multi-faceted nature (e.g., movie genres, starring actors). Furthermore, users often exhibit complex and varied preferences within these facets (e.g., liking both action and musical films within the genre facet), which are challenging to fully represent with static identifiers. To address these issues, we propose a novel architecture titled Facet-Aware Multi-Head Mixture-of-Experts Model for Sequential Recommendation (FAME). We leverage sub-embeddings from each head in the final multi-head attention layer to predict the next item separately, effectively capturing distinct item facets. A gating mechanism then integrates these predictions by dynamically determining their importance. Additionally, we introduce a Mixture-of-Experts (MoE) network within each attention head to disentangle varied user preferences within each facet, utilizing a learnable router network to aggregate expert outputs based on context. Complementing this architecture, we design a Text-Enhanced Facet-Aware Pre-training module to overcome the limitations of randomly initialized embeddings. By utilizing a pre-trained text encoder and employing an alternating supervised contrastive learning objective, we explicitly disentangle facet-specific features from textual metadata (e.g., descriptions) before sequential training begins. This ensures that the item embeddings are semantically robust and aligned with the downstream multi-facet framework.