通过智能推荐取件点，减少最后一公里配送碳排放

Pickup points are widely recognized as a sustainable alternative to home delivery, as consolidating orders at pickup locations can shorten delivery routes and improve first-attempt success rates. However, these benefits may be negated when customers drive to pick up their orders. This study proposes a Differentiated Pickup Point Offering (DPO) policy that aims to jointly reduce emissions from delivery truck routes and customer travel. Under DPO, each arriving customer is offered a single recommended pickup point, rather than an unrestricted choice among all locations, while retaining the option of home delivery. We study this problem in a dynamic and stochastic setting, where the pickup point offered to each customer depends on previously realized customer locations and delivery choices. To design effective DPO policies, we adopt a reinforcement learning-based approach that accounts for spatial relationships between customers and pickup points and their implications for future route consolidation. Computational experiments show that differentiated pickup point offerings can substantially reduce total carbon emissions. The proposed policies reduce total emissions by up to 9% relative to home-only delivery and by 2% on average compared with alternative policies, including unrestricted pickup point choice and nearest pickup point assignment. Differentiated offerings are particularly effective in dense urban settings with many pickup points and short inter-location distances. Moreover, explicitly accounting for the dynamic nature of customer arrivals and choices is especially important when customers are less inclined to choose pickup point delivery over home delivery.