通过优化提示设计，让小模型在导航中更懂社交规范。

Language models are increasingly used for social robot navigation, yet existing benchmarks largely overlook principled prompt design for socially compliant behavior. This limitation is particularly relevant in practice, as many systems rely on small vision language models (VLMs) for efficiency. Compared to large language models, small VLMs exhibit weaker decision-making capabilities, making effective prompt design critical for accurate navigation. Inspired by cognitive theories of human learning and motivation, we study prompt design along two dimensions: system guidance (action-focused, reasoning-oriented, and perception-reasoning prompts) and motivational framing, where models compete against humans, other AI systems, or their past selves. Experiments on two socially compliant navigation datasets reveal three key findings. First, for non-finetuned GPT-4o, competition against humans achieves the best performance, while competition against other AI systems performs worst. For finetuned models, competition against the model's past self yields the strongest results, followed by competition against humans, with performance further influenced by coupling effects among prompt design, model choice, and dataset characteristics. Second, inappropriate system prompt design can significantly degrade performance, even compared to direct finetuning. Third, while direct finetuning substantially improves semantic-level metrics such as perception, prediction, and reasoning, it yields limited gains in action accuracy. In contrast, our system prompts produce a disproportionately larger improvement in action accuracy, indicating that the proposed prompt design primarily acts as a decision-level constraint rather than a representational enhancement.