arXiv:2601.14955cs.AI2026-01中稿 · WWW2026 short pape…被引 1

用图注意力网络高效建模电商用户多行为序列,提升推荐准确率。

Multi-Behavior Sequential Modeling with Transition-Aware Graph Attention Network for E-Commerce Recommendation

  • 构建三类信息转移的稀疏图,识别关键行为转换路径。
  • 线性复杂度下超越现有模型,在长序列场景表现更优。
  • 已落地工业系统,显著提升核心业务指标,适合大规模推荐场景。

电商平台用户行为多样,包括点击、收藏、加购和购买等。行为间的转移蕴含用户意图演化的关键信号。现有方法多基于Transformer建模多行为序列,但存在多项式时间复杂度高、计算成本大的问题,难以应用于长序列的大规模工业系统。为此,本文提出过渡感知图注意力网络(TGA),一种线性复杂度的多行为序列建模方法。TGA从物品级、类别级和邻域级三个维度识别重要行为转移,构建结构化稀疏图,并设计过渡感知图注意力机制,联合建模用户-物品交互与行为类型转移,实现高效且精准的序列模式捕捉。实验表明,TGA在多个基准数据集上优于所有先进模型,同时大幅降低计算开销。该模型已在大规模工业生产环境中部署,显著提升关键业务指标。

原文摘要 · Abstract (English)

User interactions on e-commerce platforms are inherently diverse, involving behaviors such as clicking, favoriting, adding to cart, and purchasing. The transitions between these behaviors offer valuable insights into user-item interactions, serving as a key signal for understanding evolving preferences. Consequently, there is growing interest in leveraging multi-behavior data to better capture user intent. Recent studies have explored sequential modeling of multi-behavior data, many relying on transformer-based architectures with polynomial time complexity. While effective, these approaches often incur high computational costs, limiting their applicability in large-scale industrial systems with long user sequences. To address this challenge, we propose the Transition-Aware Graph Attention Network (TGA), a linear-complexity approach for modeling multi-behavior transitions. Unlike traditional transformers that treat all behavior pairs equally, TGA constructs a structured sparse graph by identifying informative transitions from three perspectives: (a) item-level transitions, (b) category-level transitions, and (c) neighbor-level transitions. Built upon the structured graph, TGA employs a transition-aware graph Attention mechanism that jointly models user-item interactions and behavior transition types, enabling more accurate capture of sequential patterns while maintaining computational efficiency. Experiments show that TGA outperforms all state-of-the-art models while significantly reducing computational cost. Notably, TGA has been deployed in a large-scale industrial production environment, where it leads to impressive improvements in key business metrics.

推荐系统多行为建模图神经网络工业应用

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