arXiv:2601.15793cs.CL2026-01KDD被引 7

用真实用户数据训练模型,模拟个人思维与行为。

HumanLLM: Towards Personalized Understanding and Simulation of Human Nature

  • 基于550万条真实社交数据构建认知基因数据集,精细刻画个体行为模式。
  • 在预测用户行为和思想上优于基线模型,生成风格更贴近真实用户。
  • 适合社会科学研究、个性化推荐系统等需要理解人性的场景。

受大型语言模型在数学和编程等客观任务中取得显著进展的启发,人们日益关注其在模拟人类行为方面的潜力——这将深刻影响社会科学研究与以客户为中心的商业洞察。然而,现有LLM往往缺乏对人类认知与行为的细腻理解,限制了其在社会仿真与个性化应用中的效果。我们指出,这一局限源于根本性错位:标准LLM在大量无上下文的网络数据上预训练,无法捕捉个体决策、思想与行为随时间演进的持续情境。为此,我们提出HumanLLM,一种面向个性化理解与个体模拟的基础模型。我们首先构建了认知基因数据集(Cognitive Genome Dataset),从Reddit、Twitter、Blogger和Amazon等平台收集并处理真实用户数据,通过多阶段管道自动提取超过550万条用户日志,提炼出丰富的个体画像、行为特征与思维模式。随后,设计多样化学习任务并进行监督微调,使模型能够预测广泛的个体化人类行为、思想与体验。综合评估表明,HumanLLM在预测用户动作与内在想法方面表现更优,更准确地模仿用户写作风格与偏好,并生成更具真实感的用户画像。此外,它在跨域社会智能基准测试中也表现出显著提升,显示出更强的泛化能力。

原文摘要 · Abstract (English)

Motivated by the remarkable progress of large language models (LLMs) in objective tasks like mathematics and coding, there is growing interest in their potential to simulate human behavior--a capability with profound implications for transforming social science research and customer-centric business insights. However, LLMs often lack a nuanced understanding of human cognition and behavior, limiting their effectiveness in social simulation and personalized applications. We posit that this limitation stems from a fundamental misalignment: standard LLM pretraining on vast, uncontextualized web data does not capture the continuous, situated context of an individual's decisions, thoughts, and behaviors over time. To bridge this gap, we introduce HumanLLM, a foundation model designed for personalized understanding and simulation of individuals. We first construct the Cognitive Genome Dataset, a large-scale corpus curated from real-world user data on platforms like Reddit, Twitter, Blogger, and Amazon. Through a rigorous, multi-stage pipeline involving data filtering, synthesis, and quality control, we automatically extract over 5.5 million user logs to distill rich profiles, behaviors, and thinking patterns. We then formulate diverse learning tasks and perform supervised fine-tuning to empower the model to predict a wide range of individualized human behaviors, thoughts, and experiences. Comprehensive evaluations demonstrate that HumanLLM achieves superior performance in predicting user actions and inner thoughts, more accurately mimics user writing styles and preferences, and generates more authentic user profiles compared to base models. Furthermore, HumanLLM shows significant gains on out-of-domain social intelligence benchmarks, indicating enhanced generalization.

人格建模行为预测个性化AI社会仿真

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