用经济学理论模拟短视频成瘾行为,揭示其成瘾机制。
Unveiling and Simulating Short-Video Addiction Behaviors via Economic Addiction Theory
- 结合经济成瘾理论与推荐系统隐式行为数据建模成瘾模式。
- 在两个大规模数据集上,新模型AddictSim性能优于现有方法。
- 适合平台方优化推荐算法,减少用户成瘾风险。
短视频应用吸引了大量用户流量,但同时也催生了问题性使用行为,即短视频成瘾,对用户健康和平台可持续发展构成威胁。以往研究多依赖问卷或志愿数据,存在样本量小、群体偏差等问题。相比之下,短视频平台拥有大规模行为数据,为分析成瘾行为提供了良好基础。本文结合经济成瘾理论与推荐系统捕捉的用户隐式行为,发现短视频成瘾在功能上与传统成瘾(如物质滥用)类似,强度与此前社会科学研究结果一致。为构建可学习和模拟这些模式的仿真器,我们提出新颖的训练框架AddictSim,采用均值-自适应策略与组相对策略优化训练以考虑个性化成瘾特征。在两个大规模数据集上的实验表明,AddictSim持续优于现有训练策略。仿真结果还显示,引入多样性感知算法能有效缓解成瘾行为。
原文摘要 · Abstract (English)
Short-video applications have attracted substantial user traffic. However, these platforms also foster problematic usage patterns, commonly referred to as short-video addiction, which pose risks to both user health and the sustainable development of platforms. Prior studies on this issue have primarily relied on questionnaires or volunteer-based data collection, which are often limited by small sample sizes and population biases. In contrast, short-video platforms have large-scale behavioral data, offering a valuable foundation for analyzing addictive behaviors. To examine addiction-aware behavior patterns, we combine economic addiction theory with users' implicit behavior captured by recommendation systems. Our analysis shows that short-video addiction follows functional patterns similar to traditional forms of addictive behavior (e.g., substance abuse) and that its intensity is consistent with findings from previous social science studies. To develop a simulator that can learn and model these patterns, we introduce a novel training framework, AddictSim. To consider the personalized addiction patterns, AddictSim uses a mean-to-adapted strategy with group relative policy optimization training. Experiments on two large-scale datasets show that AddictSim consistently outperforms existing training strategies. Our simulation results show that integrating diversity-aware algorithms can mitigate addictive behaviors well.
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