arXiv:2601.17567cs.IRcs.AI2026-01

用大模型自动生成搜索关键词,提前发现冷门趋势

Real-Time Trend Prediction via Continually-Aligned LLM Query Generation

  • 从新闻内容生成搜索查询,不依赖用户实际搜索量
  • 尾部趋势检测精度提升91.4%,查询生成准确率提高19%
  • 适合需要实时捕捉新兴话题的平台或系统

低流量搜索环境中,新兴或长尾趋势的检测面临冷启动问题,现有方法依赖关键词频率或搜索量突增,难以在稀疏场景中及时响应。我们提出RTTP框架,通过持续学习的大语言模型(CL-LLM)直接将新闻内容转换为搜索式查询,并结合互动强度与创作者权威性进行评分,实现趋势出现前的早期识别。为避免模型更新中的灾难性遗忘,我们提出混合策略偏好优化(Mix-Policy DPO),融合在线策略稳定性与离线策略新颖性。该系统已在Facebook和Meta AI产品中上线,使尾部趋势检测精度@500提升91.4%,查询生成准确率较行业基准提高19%,并在多周线上训练后保持稳定性能。研究表明,经对齐与持续更新的模型生成的合成搜索信号,可有效提升低流量环境下的实时趋势感知能力。

原文摘要 · Abstract (English)

Trending news detection in low-traffic search environments faces a fundamental cold-start problem, where a lack of query volume prevents systems from identifying emerging or long-tail trends. Existing methods relying on keyword frequency or query spikes are inherently slow and ineffective in these sparse settings, lagging behind real-world shifts in attention. We introduce RTTP, a novel Real-Time Trending Prediction framework that generates search queries directly from news content instead of waiting for users to issue them. RTTP leverages a continual learning LLM (CL-LLM) that converts posts into search-style queries and scores them using engagement strength + creator authority, enabling early trend surfacing before search volume forms. To ensure adaptation without degrading reasoning, we propose Mix-Policy DPO, a new preference-based continual learning approach that combines on-policy stability with off-policy novelty to mitigate catastrophic forgetting during model upgrades. Deployed at production scale on Facebook and Meta AI products, RTTP delivers +91.4% improvement in tail-trend detection precision@500 and +19% query generation accuracy over industry baselines, while sustaining stable performance after multi-week online training. This work demonstrates that LLM-generated synthetic search signals, when aligned and continually updated, unlock timely trend understanding in low-traffic search environments.

趋势预测大模型应用实时系统冷启动

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