arXiv:2601.17601cs.IRcs.SI2026-01被引 1

构建社交帖子链接意图分类体系,揭示用户加链接的真实目的。

Why They Link: An Intent Taxonomy for Including Hyperlinks in Social Posts

  • 通过众包标注与大模型辅助,构建6大类26小类链接意图体系。
  • 分析1000条推文发现,分享、广告、论证是最常见链接意图。
  • 可用于提升社交内容检索与推荐的精准度,适合信息检索研究者。

URL 在社交媒体与外部网络之间搭建桥梁,连接用户生成内容与外部信息资源。在推特(X)上,约五分之一的推文包含至少一个链接,凸显其在信息传播中的核心作用。尽管已有研究探讨作者分享链接的动机,但这类以作者为中心的意图难以实际观测。本文转而关注读者视角,探究用户如何理解帖子中链接背后的意图。通过结合自下而上的大规模众包标注与大语言模型(LLM)辅助,我们构建了一个包含6个顶层类别和26个细粒度意图类别的链接意图分类体系,涵盖多样化的表达目的。基于该体系,我们对1000条用户帖子进行标注与分析,发现分享、广告与论证是最常见的意图。进一步对比现有分类体系,并在微博检索任务中引入意图特征,验证了其有效性。整体而言,该分类体系为意图感知的信息检索与自然语言处理应用奠定基础,可提升社交内容的检索、推荐与解释能力。

原文摘要 · Abstract (English)

URLs serve as bridges between social media platforms and the broader web, linking user-generated content to external information resources. On Twitter (X), approximately one in five tweets contains at least one URL, underscoring their central role in information dissemination. While prior studies have examined the motivations of authors who share URLs, such author-centered intentions are difficult to observe in practice. To enable broader downstream use, this work investigates reader-centered interpretations, i.e., how users perceive the intentions behind hyperlinks included in posts. We develop an intent taxonomy for including hyperlinks in social posts through a hybrid approach that begins with a bottom-up, data-driven process using large-scale crowdsourced annotations, and is then refined using a large language model (LLM) assistance to generate descriptive category names and precise definitions. The final taxonomy comprises 6 top-level categories and 26 fine-grained intention classes, capturing diverse communicative purposes. Applying this taxonomy, we annotate and analyze 1,000 user posts, revealing that advertising, arguing, and sharing are the most prevalent intentions. We further compare our taxonomy with existing taxonomies and demonstrate its utility in a microblog retrieval task by incorporating intent as an additional feature. Overall, our taxonomy provides a foundation for intent-aware information retrieval and NLP applications, enabling more accurate retrieval, recommendation, and interpretation of social media content.

链接意图社交媒体分类体系信息检索

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