arXiv:2602.03345cs.IR2026-02

优化推荐系统收入公平性,让优质内容获得更多真实收益。

Beyond Exposure: Optimizing Ranking Fairness with Non-linear Time-Income Functions

  • 基于收入而非曝光设计公平性算法,考虑点击转化等实际收益
  • 提出DIDRF算法,在保持效果的同时显著提升收入公平性
  • 适合关注平台长期生态与小商家公平性的研究者与工程师

网络搜索与推荐系统通过分配注意力影响项目与提供者的表现,需在相关性与提供者公平性间取得平衡。现有方法多关注曝光公平性,即累计曝光量按项目质量成比例分配。但曝光常为中间信号,提供者的实际收益(如点击、购买、广告价值)依赖于上下文相关的转化率。本文研究上下文依赖的提供者效用公平性,称之为收入公平性,要求累计收入与相关性成比例,并据此定义收入不公平度量。提出动态收入导数感知排名公平性算法(DIDRF),利用收入公平性偏差的二次结构,构建兼顾排序效果与每项决策对累积收入公平性边际影响的状态感知打分规则。在基于广告与电商日志构建的半合成收入环境下的标准学习排序数据集上实验表明,DIDRF在保持竞争力排序效果的同时,持续优于代表性公平排序基线,显著提升收入公平性。

原文摘要 · Abstract (English)

Ranking systems in web search and recommendation allocate attention among items and providers, and therefore need to balance relevance-based effectiveness with provider fairness. Existing fair-ranking methods commonly focus on exposure fairness, where cumulative exposure is allocated in proportion to item merit. However, exposure is often only an intermediate signal: the actual utility received by a provider may depend on context-dependent conversion from exposure to income, such as clicks, purchases, or advertising value. This paper studies fair ranking under context-dependent provider utility, which we refer to as income. We formalize income fairness by requiring cumulative provider income to be proportional to relevance, and define an income-unfairness metric based on this proportionality condition. We then propose DIDRF, a Dynamic-Income-Derivative-aware Ranking Fairness algorithm for income-fair ranking. DIDRF uses the quadratic structure of income-fairness violations to derive a state-aware scoring rule that jointly considers ranking effectiveness and the marginal effect of each ranking decision on cumulative income fairness. Experiments on standard learning-to-rank datasets with log-calibrated semi-synthetic income environments based on advertising and e-commerce logs show that DIDRF consistently improves income fairness over representative fair-ranking baselines while preserving competitive ranking effectiveness.

公平推荐收入公平排序优化

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