arXiv:2602.05474cs.IRcs.AI2026-02

用大模型理解用户动机,让推荐更懂人心。

LLM-driven Multimodal Recommendation

  • 引入大模型解析用户评论中的深层动机信号
  • 在三个真实数据集上显著提升推荐效果
  • 适合关注可解释推荐与用户心理建模的研究者

基于动机的推荐系统作为个性化信息检索领域的前沿方向,致力于挖掘用户行为背后的深层动因。与依赖表面交互信号的传统方法不同,该类系统旨在揭示塑造用户决策过程和内容偏好的内在心理因素。通过建模动机,推荐系统不仅能理解用户选了什么,还能解释为何这样选择,从而增强推荐的可解释性与说服力。然而,现有研究常将动机简化为从行为数据中隐式学习的潜在变量,难以捕捉用户动机的语义丰富性。特别是评论文本等包含明确动机线索的异构信息,在当前动机建模框架中仍未被充分探索。在三个真实世界数据集上的大量实验验证了所提出LMMRec框架的有效性。

原文摘要 · Abstract (English)

As a paradigm that delves into the deep seated drivers of user behavior, motivation-based recommendation systems have emerged as a prominent research direction in the field of personalized information retrieval. Unlike traditional approaches that primarily rely on surface level interaction signals, these systems aim to uncover the intrinsic psychological factors that shape users' decision-making processes and content preferences. By modeling motivation, recommender systems can better interpret not only what users choose, but why they make such choices, thereby enhancing both the interpretability and the persuasive power of recommendations. However, existing studies often simplify motivation as a latent variable learned implicitly from behavioral data, which limits their ability to capture the semantic richness inherent in user motivations. In particular, heterogeneous information such as review texts which often carry explicit motivational cues remains underexplored in current motivation modeling frameworks. Extensive experiments conducted on three real world datasets demonstrate the effectiveness of the proposed LMMRec framework.

动机推荐大模型多模态

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