用反事实图分析优化房产推荐,帮买家卖家制定有效策略。
CFRecs: Counterfactual Recommendations on Real Estate User Listing Interaction Graphs
- 分两阶段构建:GNN+Graph-VAE,生成最小但高影响力的图结构改动
- 在Zillow真实数据上提升推荐效果,验证反事实推理的有效性
- 适合关注可解释推荐与房产决策优化的研究者和从业者
图结构数据在在线平台中广泛存在且能有效表示复杂关系。尽管图神经网络(GNN)被广泛用于从这类数据中学习,反事实图学习作为提升模型可解释性的新方法正受到关注。反事实解释研究致力于找到一个与原始图相似但预测结果不同的图。此类解释需同时优化两个目标:反事实图中修改的稀疏性与预测的有效性。本文提出CFRecs,一种将反事实解释转化为可操作洞察的新框架。CFRecs采用两阶段架构,结合图神经网络(GNN)与图变分自编码器(Graph-VAE),在图结构和节点属性上提出最小但影响显著的改动,以驱动推荐系统产生理想结果。该方法应用于Zillow的真实用户-房源交互图数据,为购房者与卖家提供可执行建议,助力其在竞争激烈的房地产市场中实现置业目标。在Zillow用户-房源交互数据上的实验结果表明,CFRecs有效,也为基于反事实推理的图推荐提供了新视角。
原文摘要 · Abstract (English)
Graph-structured data is ubiquitous and powerful in representing complex relationships in many online platforms. While graph neural networks (GNNs) are widely used to learn from such data, counterfactual graph learning has emerged as a promising approach to improve model interpretability. Counterfactual explanation research focuses on identifying a counterfactual graph that is similar to the original but leads to different predictions. These explanations optimize two objectives simultaneously: the sparsity of changes in the counterfactual graph and the validity of its predictions. Building on these qualitative optimization goals, this paper introduces CFRecs, a novel framework that transforms counterfactual explanations into actionable insights. CFRecs employs a two-stage architecture consisting of a graph neural network (GNN) and a graph variational auto-encoder (Graph-VAE) to strategically propose minimal yet high-impact changes in graph structure and node attributes to drive desirable outcomes in recommender systems. We apply CFRecs to Zillow's graph-structured data to deliver actionable recommendations for both home buyers and sellers with the goal of helping them navigate the competitive housing market and achieve their homeownership goals. Experimental results on Zillow's user-listing interaction data demonstrate the effectiveness of CFRecs, which also provides a fresh perspective on recommendations using counterfactual reasoning in graphs.
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