arXiv:2602.06431cs.SIcs.AI2026-02

用大模型分析社交媒体,揭示金融需求的层级结构。

A methodology for analyzing financial needs hierarchy from social discussions using LLM

  • 用大语言模型从社交文本中提取金融需求表达
  • 验证了金融需求从短期必需到长期目标的层级结构
  • 为理解真实场景中的财务行为提供新方法,适合行为金融研究者

本研究通过生成式AI技术分析大规模社交媒体文本,探讨社会讨论中金融需求的层级结构。人类需求涵盖从生存到心理满足的广泛范围,而金融需求尤为关键,直接影响个人福祉与日常决策。本文利用大语言模型(LLMs)从社交帖子中提取并分析金融需求表达,假设金融需求按从短期基本需求到长期愿景的层次组织,符合行为科学理论框架。计算分析证实该结构的存在,不仅验证了层级关系,还揭示了线上金融讨论的内容主题。通过从自然语言中推断潜在需求,该方法为传统问卷调查提供了可扩展、数据驱动的替代方案,使对现实世界财务行为的理解更动态、更细致。

原文摘要 · Abstract (English)

This study examines the hierarchical structure of financial needs as articulated in social media discourse, employing generative AI techniques to analyze large-scale textual data. While human needs encompass a broad spectrum from fundamental survival to psychological fulfillment financial needs are particularly critical, influencing both individual well-being and day-to-day decision-making. Our research advances the understanding of financial behavior by utilizing large language models (LLMs) to extract and analyze expressions of financial needs from social media posts. We hypothesize that financial needs are organized hierarchically, progressing from short-term essentials to long-term aspirations, consistent with theoretical frameworks established in the behavioral sciences. Through computational analysis, we demonstrate the feasibility of identifying these needs and validate the presence of a hierarchical structure within them. In addition to confirming this structure, our findings provide novel insights into the content and themes of financial discussions online. By inferring underlying needs from naturally occurring language, this approach offers a scalable and data-driven alternative to conventional survey methodologies, enabling a more dynamic and nuanced understanding of financial behavior in real-world contexts.

金融行为大模型需求层次

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