arXiv:2602.08530cs.IR2026-02被引 8

PIT动态个性化分词,让推荐系统自适应演化。

PIT: A Dynamic Personalized Item Tokenizer for End-to-End Generative Recommendation

  • 用协同信号对齐实现推荐与分词同步进化。
  • 线上测试提升0.402%应用停留时长。
  • 适合需要实时更新的工业级推荐场景。

生成式推荐通过将检索任务重构为离散物品标识符的序列生成,革新了推荐系统。尽管取得进展,现有方法多依赖静态、解耦的分词策略,忽视协同信号。近期方法虽尝试在索引构建或端到端建模中融入协同信号,但在实际生产环境中仍面临挑战:协同信号波动导致分词不稳定,当前端到端策略常退化为次优的两阶段训练,而非真正协同演化。为此,我们提出PIT,一种面向端到端生成式推荐的动态个性化物品分词框架,采用共生成架构,通过协同信号对齐调和协同模式,并通过协同演化学习同步物品分词器与生成式推荐器。这实现了索引构建与推荐的动态、联合、端到端演进。此外,采用一对多束搜索索引确保可扩展性与鲁棒性,便于大规模工业部署。在真实数据集上的大量实验表明,PIT持续优于对比基线。在快手的大规模部署中,线上A/B测试显示应用停留时长显著提升0.402%,验证了该框架在动态工业环境中的有效性。

原文摘要 · Abstract (English)

Generative Recommendation has revolutionized recommender systems by reformulating retrieval as a sequence generation task over discrete item identifiers. Despite the progress, existing approaches typically rely on static, decoupled tokenization that ignores collaborative signals. While recent methods attempt to integrate collaborative signals into item identifiers either during index construction or through end-to-end modeling, they encounter significant challenges in real-world production environments. Specifically, the volatility of collaborative signals leads to unstable tokenization, and current end-to-end strategies often devolve into suboptimal two-stage training rather than achieving true co-evolution. To bridge this gap, we propose PIT, a dynamic Personalized Item Tokenizer framework for end-to-end generative recommendation, which employs a co-generative architecture that harmonizes collaborative patterns through collaborative signal alignment and synchronizes item tokenizer with generative recommender via a co-evolution learning. This enables the dynamic, joint, end-to-end evolution of both index construction and recommendation. Furthermore, a one-to-many beam index ensures scalability and robustness, facilitating seamless integration into large-scale industrial deployments. Extensive experiments on real-world datasets demonstrate that PIT consistently outperforms competitive baselines. In a large-scale deployment at Kuaishou, an online A/B test yielded a substantial 0.402% uplift in App Stay Time, validating the framework's effectiveness in dynamic industrial environments.

生成式推荐动态分词协同演化工业部署

Thank you to arXiv for use of its open access interoperability. PaperDance 不是 arXiv 官方产品;中文卡片由大模型生成,请以原文为准。