arXiv:2602.08667cs.IR2026-02被引 2

通过心理动机变化建模,提升序列推荐的精准度

SRSUPM: Sequential Recommender System Based on User Psychological Motivation

  • 引入心理动机变化评估,量化用户兴趣演化过程
  • 动态建模多层级动机转变状态,捕捉行为分布规律
  • 适合需要理解用户深层兴趣演变的推荐场景

序列推荐旨在从用户历史交互中推断其不断变化的心理动机,以推荐下一个偏好项目。现有方法通常将近期行为压缩为单一向量,并优化该向量以匹配单一目标项目,但缺乏对心理动机转变的显式建模。因此,难以揭示不同转变程度下的分布模式,也难以捕捉对心理动机敏感的协同知识。本文提出SRSUPM框架,通过心理动机转变评估(PMSA)定量测量心理动机变化;基于PMSA,构建动态演变的多层次转变状态;并采用心理动机驱动的信息分解机制,在不同转变层次间分解与正则化表示。此外,心理动机信息匹配模块强化与动机转变相关的协同模式,学习更具判别性的用户表征。在三个公开基准上的大量实验表明,SRSUPM在多种序列推荐任务中持续优于代表性基线方法。

原文摘要 · Abstract (English)

Sequential recommender infers users' evolving psychological motivations from historical interactions to recommend the next preferred items. Most existing methods compress recent behaviors into a single vector and optimize it toward a single observed target item, but lack explicit modeling of psychological motivation shift. As a result, they struggle to uncover the distributional patterns across different shift degrees and to capture collaborative knowledge that is sensitive to psychological motivation shift. We propose a general framework, the Sequential Recommender System Based on User Psychological Motivation, to enhance sequential recommenders with psychological motivation shift-aware user modeling. Specifically, the Psychological Motivation Shift Assessment quantitatively measures psychological motivation shift; guided by PMSA, the Shift Information Construction models dynamically evolving multi-level shift states, and the Psychological Motivation Shift-driven Information Decomposition decomposes and regularizes representations across shift levels. Moreover, the Psychological Motivation Shift Information Matching strengthens collaborative patterns related to psychological motivation shift to learn more discriminative user representations. Extensive experiments on three public benchmarks show that SRSUPM consistently outperforms representative baselines on diverse sequential recommender tasks.

序列推荐心理动机用户建模

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