解决零售定价中跨任务需求学习的因果偏误问题
Causal Multi-Task Demand Learning
- 通过设计保留部分价格观测的机制,实现任务间因果参数迁移
- 在真实与合成数据上,对需求响应的恢复精度优于传统方法
- 适合需要跨场景精准定价的电商与零售企业
我们研究一个源于零售定价的典型多任务需求学习问题,即企业在多个决策场景中估计异质性的线性价格响应函数。每个场景具有丰富的协变量但价格变动有限,需依赖任务间迁移学习。核心挑战在于内生性:价格可能与各任务未观测的需求决定因素任意相关。本文提出一种新型元学习框架,在每个任务至少存在两个局部外生价格点的前提下,识别给定部分任务可观测变量条件下任务特异性因果需求参数的条件均值。该框架精心设计了包含所有价格但隐藏两个需求结果的观测集,以应对跨任务混淆并提供随机监督,确保可识别性。我们证明这种信息设计是最大一致有效的:任何进一步揭示隐藏结果信息的细化条件集都无法保证识别目标。在真实和合成数据上的实验验证表明,该方法在需求响应恢复上显著优于标准迁移学习基线。
原文摘要 · Abstract (English)
We study a canonical multi-task demand-learning problem motivated by retail pricing, where a firm seeks to estimate heterogeneous linear price-response functions across multiple decision contexts. Each context is described by rich covariates but exhibits limited price variation, motivating transfer learning across tasks. A central challenge in leveraging cross-task transfer is endogeneity: prices may be arbitrarily correlated with unobserved task-level demand determinants across tasks. We propose a new meta-learning framework that identifies the conditional mean of task-specific causal demand parameters given a subset of task-specific observables despite such confounding, assuming that each task contains at least two distinct locally exogenous price points. This subset is carefully designed to include all of the prices to address cross-task confounding, while masking two demand outcomes that provide randomized supervision to address identifiability issues arising from the inclusion of all prices. We show that this information design is maximally uniformly valid, in that any refinement of the conditioning set that reveals withheld-outcome information is not guaranteed to identify the conditional mean causal target. We validate our method on real and synthetic data, demonstrating improved recovery of demand responses relative to standard transfer-learning baselines.
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