arXiv:2602.10411cs.IR2026-02被引 1

基于地理时空感知的生成式推荐框架,提升大规模导航平台的地点预测效果。

GeoGR: Enabling Spatio-Temporal Aware Industrial-scale Generative POI Recommendations

  • 通过地理约束共访点对和对比学习,构建融合时空协同语义的点位表示
  • 在真实数据集上实现优于现有方法的准确率,上线后点击率提升5.55%
  • 适合需要高精度、可扩展地点推荐的大型导航平台使用

下一兴趣点(POI)预测是基于位置服务(LBS)的核心任务,尤其对服务数十亿用户的大型导航平台如AMAP至关重要。尽管基于语义交互数据(SID)的推荐方法表现良好,但在复杂稀疏的真实环境中仍面临两大挑战:(1) 难以建模高质量的、捕捉跨类别时空协同关系的SID;(2) 大语言模型(LLM)与推荐任务间对齐不足。为此,我们提出GeoGR——一种专为导航类LBS设计的地理生成推荐框架,能够感知用户上下文状态变化并实现时空感知的POI推荐。该框架采用两阶段设计:(i) 地理感知的SID分词流程,通过地理约束共访点对、对比语义学习与迭代优化,显式学习时空协同语义表征;(ii) 多阶段LLM训练策略,通过多种提示模板持续预训练对齐非原生SID token,并借助监督微调实现自回归式POI生成。在多个真实数据集上的大量实验表明GeoGR显著优于现有最优基线。此外,在大规模AMAP平台部署三个月,服务数百万用户,线上指标实现WINRATE提升+2.91%、PV_CTR提升+5.55%,验证了其在生产环境中的有效性和可扩展性。

原文摘要 · Abstract (English)

Next Point-of-Interest (POI) prediction is a fundamental task in location-based services (LBS), especially critical for large-scale navigation platforms such as AMAP that serve billions of users in diverse lifestyle scenarios. Although recent POI recommendation approaches based on SIDs have achieved promising performance, they struggle in complex, sparse real-world environments due to two key limitations: (1) inadequate modeling of high-quality SIDs that capture cross-category spatio-temporal collaborative relationships, and (2) poor alignment between large language models (LLMs) and the POI recommendation task. To this end, we propose GeoGR, a geographic generative recommendation framework tailored for navigation-based LBS like AMAP, which perceives changes in users' contextual states and enables spatio-temporal aware POI recommendation. GeoGR features a two-stage design: (i) a geo-aware SID tokenization pipeline that explicitly learns spatio-temporal collaborative semantic representations via geographically constrained co-visited POI pairs, contrastive semantic representation learning, and iterative refinement; and (ii) a multi-stage LLM training strategy that aligns non-native SID tokens through continued pre-training with multiple prompt templates and enables autoregressive POI generation via supervised fine-tuning. Extensive experiments on multiple real-world datasets demonstrate GeoGR superiority over state-of-the-art baselines. Moreover, the deployment on the large-scale AMAP platform over three months, serving millions of users and delivering significant online gains of +2.91% in WINRATE and +5.55% in PV_CTR, confirms its practical effectiveness and scalability in production.

POI推荐生成式模型时空建模导航系统

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