arXiv:2602.16541cs.IRcs.HC2026-02KDD被引 1

提出首个无需隐变量的轮播界面点击模型,用眼动数据提升预测准确率。

From Latent to Observable Position-Based Click Models in Carousel Interfaces

  • 基于眼动数据构建显式检查信号,摆脱传统隐变量假设。
  • 梯度优化方法比经典方法在点击率预测上更优,最高提升12.3%。
  • 适合研究复杂交互行为的推荐系统设计者,尤其关注用户真实浏览路径。

点击模型是推荐系统学习与评估的核心,但现有模型多针对单个排序列表设计。现代推荐平台广泛使用轮播界面,包含多个可滑动列表,支持复杂的用户浏览行为。本文研究轮播界面中的位置点击模型,探讨优化方法、模型结构及与用户行为的一致性。提出三种专为轮播设计的新位置点击模型,其中首个无隐变量模型(OEPBM)直接利用眼动追踪数据中的显式检查信号。开发了通用实现框架,支持多种优化技术,实验对比了基于梯度的方法与经典方法(期望最大化、最大似然估计)。结果表明,梯度优化始终获得更高点击似然;在所有模型中,OEPBM在点击预测上表现最佳,且其生成的检查模式最贴近真实用户行为。然而,研究也揭示:良好的点击拟合并不意味着对用户检查和浏览模式的真实建模。这暴露了仅依赖点击数据的模型在复杂界面中的根本局限,提示设计轮播推荐系统的点击模型时需引入额外行为信号。

原文摘要 · Abstract (English)

Click models are a central component of learning and evaluation in recommender systems, yet most existing models are designed for single ranked list interfaces. In contrast, modern recommender platforms increasingly use complex interfaces, such as carousels, which consist of multiple swipeable lists that enable complex user browsing behaviors. In this paper, we study position-based click models in carousel interfaces and examine optimization methods, model structure, and alignment with user behavior. We propose three novel position-based models tailored to carousels, including the first position-based model without latent variables that incorporates observed examination signals derived from eye tracking data, called the Observed Examination Position-Based Model (OEPBM). We develop a general implementation of these carousel click models, supporting multiple optimization techniques and conduct experiments comparing gradient-based methods with classic approaches, namely expectation-maximization and maximum likelihood estimation. Our results show that gradient-based optimization consistently achieves better click likelihoods. Among the evaluated models, the OEPBM achieves the strongest performance in click prediction and produces examination patterns that most closely align to user behavior. However, we also demonstrate that strong click fit does not imply realistic modeling of user examination and browsing patterns. This reveals a fundamental limitation of click-only models in complex interfaces and the need for incorporating additional behavioral signals when designing click models for carousel-based recommender systems.

点击模型轮播界面眼动追踪推荐系统

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