解决短视频推荐中长期价值预测的三大难题,提升用户持续参与度。
A Long-term Value Prediction Framework In Video Ranking
- 引入感知位置的去偏分位数模块,实现无需改架构的位置鲁棒估计。
- 设计多维动态归因机制,精准捕捉视频间复杂影响关系。
- 构建跨时间作者建模,支持长周期重互动分析,适合工业级应用。
在短视频推荐的排序阶段准确建模长期价值(LTV)仍具挑战性。尽管延迟反馈与长期参与已受关注,但细粒度归因和百亿规模下的鲁棒位置归一化仍不成熟。本文提出一个实用的排序阶段LTV框架,解决三个核心问题:位置偏差、归因模糊与时间局限。首先,提出位置感知去偏分位数(PDQ)模块,通过分位数分布归一化参与度,实现无架构修改的位置鲁棒LTV估计。其次,设计多维归因模块,学习上下文、行为与内容信号的连续归因强度,替代静态规则,捕捉视频间的细微影响;结合定制混合损失与显式噪声过滤,提升因果清晰度。第三,提出跨时间作者建模模块,构建考虑截断的天级LTV目标,捕捉创作者驱动的长期重互动;该设计可扩展至话题、风格等维度。离线实验与线上A/B测试均显示,在LTV指标上显著提升,且与短期目标保持稳定权衡。该框架作为任务增强集成于现有排序模型,支持高效训练与推理,已在淘宝百亿规模生产系统部署,持续提升用户参与度,兼容工业约束。
原文摘要 · Abstract (English)
Accurately modeling long-term value (LTV) at the ranking stage of short-video recommendation remains challenging. While delayed feedback and extended engagement have been explored, fine-grained attribution and robust position normalization at billion-scale are still underdeveloped. We propose a practical ranking-stage LTV framework addressing three challenges: position bias, attribution ambiguity, and temporal limitations. (1) Position bias: We introduce a Position-aware Debias Quantile (PDQ) module that normalizes engagement via quantile-based distributions, enabling position-robust LTV estimation without architectural changes. (2) Attribution ambiguity: We propose a multi-dimensional attribution module that learns continuous attribution strengths across contextual, behavioral, and content signals, replacing static rules to capture nuanced inter-video influence. A customized hybrid loss with explicit noise filtering improves causal clarity. (3) Temporal limitations: We present a cross-temporal author modeling module that builds censoring-aware, day-level LTV targets to capture creator-driven re-engagement over longer horizons; the design is extensible to other dimensions (e.g., topics, styles). Offline studies and online A/B tests show significant improvements in LTV metrics and stable trade-offs with short-term objectives. Implemented as task augmentation within an existing ranking model, the framework supports efficient training and serving, and has been deployed at billion-scale in Taobao's production system, delivering sustained engagement gains while remaining compatible with industrial constraints.
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