提出分阶段防御框架，显著提升水印图像在攻击下的鲁棒性与清晰度。

Deep learning-based image watermarking, while robust against conventional distortions, remains vulnerable to advanced adversarial and regeneration attacks. Conventional countermeasures, which jointly optimize the encoder and decoder via a noise layer, face 2 inevitable challenges: (1) decrease of clean accuracy due to decoder adversarial training and (2) limited robustness due to simultaneous training of all three advanced attacks. To overcome these issues, we propose AdvMark, a novel two-stage fine-tuning framework that decouples the defense strategies. In stage 1, we address adversarial vulnerability via a tailored adversarial training paradigm that primarily fine-tunes the encoder while only conditionally updating the decoder. This approach learns to move the image into a non-attackable region, rather than modifying the decision boundary, thus preserving clean accuracy. In stage 2, we tackle distortion and regeneration attacks via direct image optimization. To preserve the adversarial robustness gained in stage 1, we formulate a principled, constrained image loss with theoretical guarantees, which balances the deviation from cover and previous encoded images. We also propose a quality-aware early-stop to further guarantee the lower bound of visual quality. Extensive experiments demonstrate AdvMark outperforms with the highest image quality and comprehensive robustness, i.e. up to 29\%, 33\% and 46\% accuracy improvement for distortion, regeneration and adversarial attacks, respectively.