用扩散模型生成用户潜在偏好,实现多行为序列推荐的精准与多样。
From Agnostic to Specific: Latent Preference Diffusion for Multi-Behavior Sequential Recommendation
- 构建统一潜空间,通过自编码器融合多行为信息。
- 在潜空间中实现目标行为特异性偏好迁移,提升推荐多样性。
- 适合需要高精度与多样化推荐的场景,如电商与内容平台。
多行为序列推荐(MBSR)旨在学习用户多行为序列的动态异构交互,以捕捉目标行为下的用户偏好,预测下一个交互项。以往方法通常将辅助行为单向映射到目标行为,而近期研究转向行为特异性推荐。然而,这些方法仍忽略用户决策背后的潜在偏好,导致性能不足。同时,由于物品与行为之间的非对称确定性,基于偏好打分的判别范式难以捕捉低熵行为到高熵物品间的不确定性,无法提供高效且多样化的推荐。为此,我们提出FatsMB框架,一种基于扩散模型的潜空间偏好生成方法,实现从行为无关到行为特定的推荐。具体而言,设计多行为自编码器(MBAE)构建统一用户潜偏好空间,结合行为感知的旋转位置编码(BaRoPE)实现多源信息融合;随后在潜空间中进行目标行为特异性偏好迁移,并引入多条件引导层归一化(MCGLN)进行去噪。在真实数据集上的大量实验验证了模型的有效性。
原文摘要 · Abstract (English)
Multi-behavior sequential recommendation (MBSR) aims to learn the dynamic and heterogeneous interactions of users' multi-behavior sequences, so as to capture user preferences under target behavior for the next interacted item prediction. Unlike previous methods that adopt unidirectional modeling by mapping auxiliary behaviors to target behavior, recent concerns are shifting from behavior-fixed to behavior-specific recommendation. However, these methods still ignore the user's latent preference that underlying decision-making, leading to suboptimal solutions. Meanwhile, due to the asymmetric deterministic between items and behaviors, discriminative paradigm based on preference scoring is unsuitable to capture the uncertainty from low-entropy behaviors to high-entropy items, failing to provide efficient and diverse recommendation. To address these challenges, we propose \textbf{FatsMB}, a framework based diffusion model that guides preference generation \textit{\textbf{F}rom Behavior-\textbf{A}gnostic \textbf{T}o Behavior-\textbf{S}pecific} in latent spaces, enabling diverse and accurate \textit{\textbf{M}ulti-\textbf{B}ehavior Sequential Recommendation}. Specifically, we design a Multi-Behavior AutoEncoder (MBAE) to construct a unified user latent preference space, facilitating interaction and collaboration across Behaviors, within Behavior-aware RoPE (BaRoPE) employed for multiple information fusion. Subsequently, we conduct target behavior-specific preference transfer in the latent space, enriching with informative priors. A Multi-Condition Guided Layer Normalization (MCGLN) is introduced for the denoising. Extensive experiments on real-world datasets demonstrate the effectiveness of our model.
Thank you to arXiv for use of its open access interoperability. PaperDance 不是 arXiv 官方产品;中文卡片由大模型生成,请以原文为准。