提出S2CDR模型,用平滑-锐化过程解决跨域推荐冷启动问题。
S2CDR: Smoothing-Sharpening Process Model for Cross-Domain Recommendation
- 通过图信号处理设计低通滤波器,平滑跨域物品关联信息
- 在三个真实数据集上无需训练即超越现有最优方法
- 适合解决用户冷启动场景下的跨域推荐问题
用户冷启动是推荐系统中的长期挑战。跨域推荐(CDR)近年来成为有效解决方案,尤其是扩散模型(DMs)表现突出。然而,现有方法仅关注用户-物品交互,忽视源域与目标域间物品的相关性;且扩散模型前向过程添加高斯噪声会损害用户个性化偏好,阻碍偏好迁移。为此,我们提出S2CDR:一种基于平滑-锐化过程的跨域推荐新范式,采用去噪架构并以常微分方程(ODE)求解。平滑过程通过物品-物品相似图上的热方程,无噪声地将双域原始用户-物品/物品-物品交互矩阵转化为平滑偏好信号;锐化过程迭代增强信号,恢复冷启动用户的未知交互。针对平滑过程,引入基于图信号处理(GSP)的定制低通滤波器,有效过滤高频噪声,捕捉用户内在偏好。在三个真实世界CDR场景上的大量实验表明,S2CDR以零训练方式显著优于先前最先进方法。
原文摘要 · Abstract (English)
User cold-start problem is a long-standing challenge in recommendation systems. Fortunately, cross-domain recommendation (CDR) has emerged as a highly effective remedy for the user cold-start challenge, with recently developed diffusion models (DMs) demonstrating exceptional performance. However, these DMs-based CDR methods focus on dealing with user-item interactions, overlooking correlations between items across the source and target domains. Meanwhile, the Gaussian noise added in the forward process of diffusion models would hurt user's personalized preference, leading to the difficulty in transferring user preference across domains. To this end, we propose a novel paradigm of Smoothing-Sharpening Process Model for CDR to cold-start users, termed as S2CDR which features a corruption-recovery architecture and is solved with respect to ordinary differential equations (ODEs). Specifically, the smoothing process gradually corrupts the original user-item/item-item interaction matrices derived from both domains into smoothed preference signals in a noise-free manner, and the sharpening process iteratively sharpens the preference signals to recover the unknown interactions for cold-start users. Wherein, for the smoothing process, we introduce the heat equation on the item-item similarity graph to better capture the correlations between items across domains, and further build the tailor-designed low-pass filter to filter out the high-frequency noise information for capturing user's intrinsic preference, in accordance with the graph signal processing (GSP) theory. Extensive experiments on three real-world CDR scenarios confirm that our S2CDR significantly outperforms previous SOTA methods in a training-free manner.
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