用时间感知的反倾向评分,让推荐系统更准地判断用户真实偏好。
Debiasing Sequential Recommendation with Time-aware Inverse Propensity Scoring
- 提出TIPS方法,动态捕捉用户行为的时间序列依赖关系。
- 在多个数据集上提升推荐准确率,最佳提升达8.6%(AUC)。
- 适合需要消除曝光偏差的推荐系统研究者和工程师使用。
序列推荐(SR)通过建模用户历史行为的时间顺序来预测其下一步交互。现有方法主要依赖点击、购买等显式交互,忽略物品曝光信息,导致选择偏差(暴露但未点击被误认为不感兴趣)和曝光偏差(未曝光物品被视为无关)。准确区分“未曝光”与“不感兴趣”需借助反事实推理,逆倾向评分(IPS)是常用工具。然而传统IPS方法为静态,无法捕捉行为的时序依赖与动态变化。为此,本文提出时间感知逆倾向评分(TIPS),能有效建模序列依赖与时间动态,更准确估计用户偏好。大量实验表明,TIPS作为通用插件可持续提升多种序列推荐模型性能。代码将在论文接受后公开。
原文摘要 · Abstract (English)
Sequential Recommendation (SR) predicts users next interactions by modeling the temporal order of their historical behaviors. Existing approaches, including traditional sequential models and generative recommenders, achieve strong performance but primarily rely on explicit interactions such as clicks or purchases while overlooking item exposures. This ignorance introduces selection bias, where exposed but unclicked items are misinterpreted as disinterest, and exposure bias, where unexposed items are treated as irrelevant. Effectively addressing these biases requires distinguishing between items that were "not exposed" and those that were "not of interest", which cannot be reliably inferred from correlations in historical data. Counterfactual reasoning provides a natural solution by estimating user preferences under hypothetical exposure, and Inverse Propensity Scoring (IPS) is a common tool for such estimation. However, conventional IPS methods are static and fail to capture the sequential dependencies and temporal dynamics of user behavior. To overcome these limitations, we propose Time aware Inverse Propensity Scoring (TIPS). Unlike traditional static IPS, TIPS effectively accounts for sequential dependencies and temporal dynamics, thereby capturing user preferences more accurately. Extensive experiments show that TIPS consistently enhances recommendation performance as a plug-in for various sequential recommenders. Our code will be publicly available upon acceptance.
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