arXiv:2603.08332cs.SIcs.AI2026-03

用动态图网络识别虚假评论团伙,准确率超88%

Detecting Fake Reviewer Groups in Dynamic Networks: An Adaptive Graph Learning Method

  • 构建产品-评论-用户三元关系图,融合多样性与相似性特征
  • 在亚马逊和小红书数据集上分别达到89.8%和88.3%准确率
  • 适合处理冷启动场景的虚假评论检测,对平台风控有实用价值

虚假评论常由组织化团伙制造,严重损害在线平台的消费者信任与公平竞争。这些团伙采用复杂策略规避传统检测方法,尤其在新商品数据稀疏的冷启动阶段更为隐蔽。为此,本文提出一种新型图学习模型DS-DGA-GCN,通过建模产品-评论-用户网络中的联合关系实现鲁棒检测。该模型结合网络特征评分系统(NFS)与动态图注意力机制,量化邻居多样性、网络自相似性等属性并自适应捕捉时间信息、节点重要性及全局结构特征。在亚马逊和小红书两个真实数据集上的实验表明,该方法显著优于现有基准,准确率分别达到89.8%和88.3%。

原文摘要 · Abstract (English)

The proliferation of fake reviews, often produced by organized groups, undermines consumer trust and fair competition on online platforms. These groups employ sophisticated strategies that evade traditional detection methods, particularly in cold-start scenarios involving newly launched products with sparse data. To address this, we propose the \underline{D}iversity- and \underline{S}imilarity-aware \underline{D}ynamic \underline{G}raph \underline{A}ttention-enhanced \underline{G}raph \underline{C}onvolutional \underline{N}etwork (DS-DGA-GCN), a new graph learning model for detecting fake reviewer groups. DS-DGA-GCN achieves robust detection since it focuses on the joint relationships among products, reviews, and reviewers by modeling product-review-reviewer networks. DS-DGA-GCN also achieves adaptive detection by integrating a Network Feature Scoring (NFS) system and a new dynamic graph attention mechanism. The NFS system quantifies network attributes, including neighbor diversity, network self-similarity, as a unified feature score. The dynamic graph attention mechanism improves the adaptability and computational efficiency by captures features related to temporal information, node importance, and global network structure. Extensive experiments conducted on two real-world datasets derived from Amazon and Xiaohongshu demonstrate that DS-DGA-GCN significantly outperforms state-of-the-art baselines, achieving accuracies of up to \textbf{89.8\% and 88.3\%}, respectively.

虚假评论图神经网络动态图风控

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