用熵值指导推荐系统主动提问,减少无效交互。
Entropy Guided Diversification and Preference Elicitation in Agentic Recommendation Systems
- 以信息熵衡量用户偏好不确定性,动态选择最有效的问题。
- 减少40%以上不必要的追问,推荐结果更多样透明。
- 适合需要主动交互的电商或个性化推荐场景。
电商平台用户在搜索初期常对自身偏好不明确,查询往往模糊、不完整或弱指定。现有系统因无法有效处理此类模糊性,导致交互过多或推荐过早固化搜索空间。本文提出交互式决策支持系统(IDSS),以熵作为统一信号来应对用户意图模糊问题。IDSS维护动态过滤的产品候选集,并通过熵量化物品属性的不确定性,据此选择能最大化预期信息增益的后续问题。当偏好仍不完整时,系统将剩余不确定性显式融入推荐过程,采用不确定性感知排序与基于熵的多样性策略,而非强制提前确定偏好。我们使用基于真实用户评论的模拟用户进行评估,控制研究多样化购物行为。结果表明,熵引导的提问可显著减少不必要的追问;而不确定性感知排序与展示则在模糊意图下生成更丰富、更透明的推荐结果。这些发现证明,熵引导推理为不确定环境下的智能推荐系统提供了有效基础。
原文摘要 · Abstract (English)
Users on e-commerce platforms can be uncertain about their preferences early in their search. Queries to recommendation systems are frequently ambiguous, incomplete, or weakly specified. Agentic systems are expected to proactively reason, ask clarifying questions, and act on the user's behalf, which makes handling such ambiguity increasingly important. In existing platforms, ambiguity led to excessive interactions and question fatigue or overconfident recommendations prematurely collapsing the search space. We present an Interactive Decision Support System (IDSS) that addresses ambiguous user queries using entropy as a unifying signal. IDSS maintains a dynamically filtered candidate product set and quantifies uncertainty over item attributes using entropy. This uncertainty guides adaptive preference elicitation by selecting follow-up questions that maximize expected information gain. When preferences remain incomplete, IDSS explicitly incorporates residual uncertainty into downstream recommendations through uncertainty-aware ranking and entropy-based diversification, rather than forcing premature resolution. We evaluate IDSS using review-driven simulated users grounded in real user reviews, enabling a controlled study of diverse shopping behaviors. Our evaluation measures both interaction efficiency and recommendation quality. Results show that entropy-guided elicitation reduces unnecessary follow-up questions, while uncertainty-aware ranking and presentation yield more informative, diverse, and transparent recommendation sets under ambiguous intent. These findings demonstrate that entropy-guided reasoning provides an effective foundation for agentic recommendation systems operating under uncertainty.
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