让网页内容自动进化优化,提升在大模型生成结果中的曝光度。
AgenticGEO: A Self-Evolving Agentic System for Generative Engine Optimization
- 用可演化的智能体框架,动态生成适配不同引擎的内容策略。
- 在3个数据集上超越14种基线方法,跨域迁移能力出色。
- 内置轻量级代理评价器,减少与引擎交互成本,适合实际部署。
生成式搜索引擎正从传统排序检索转向基于大语言模型(LLM)的合成输出,优化目标由排名靠前转为内容被纳入黑盒摘要结果。生成式引擎优化(GEO)旨在通过策略性修改源内容,最大化在生成结果中的可见性和归属度。然而现有方法依赖静态启发式规则、单提示优化或易过拟合的引擎偏好规则蒸馏,无法灵活适应多样内容或引擎行为变化。且有效优化需不切实际的大量引擎交互反馈。为此,我们提出AgenticGEO,一种自演化智能体框架,将优化建模为内容条件控制问题,通过提升内容内在质量,稳健应对黑盒引擎不可预测的行为。不同于固定策略,AgenticGEO采用MAP-Elites档案库演化多样化、组合式策略。为降低交互成本,引入协同演化批评者(Co-Evolving Critic),一个轻量级代理,近似引擎反馈以指导内容特定策略的选择与优化,高效引导进化搜索与推理时规划。在两个代表性引擎上进行的广泛域内与跨域实验表明,AgenticGEO达到当前最优性能,具备强泛化能力,优于14种基线方法。代码与模型已开源:https://github.com/AIcling/agentic_geo。
原文摘要 · Abstract (English)
Generative search engines represent a transition from traditional ranking-based retrieval to Large Language Model (LLM)-based synthesis, transforming optimization goals from ranking prominence towards content inclusion. Generative Engine Optimization (GEO), specifically, aims to maximize visibility and attribution in black-box summarized outputs by strategically manipulating source content. However, existing methods rely on static heuristics, single-prompt optimization, or engine preference rule distillation that is prone to overfitting. They cannot flexibly adapt to diverse content or the changing behaviors of generative engines. Moreover, effectively optimizing these strategies requires an impractical amount of interaction feedback from the engines. To address these challenges, we propose AgenticGEO, a self-evolving agentic framework formulating optimization as a content-conditioned control problem, which enhances intrinsic content quality to robustly adapt to the unpredictable behaviors of black-box engines. Unlike fixed-strategy methods, AgenticGEO employs a MAP-Elites archive to evolve diverse, compositional strategies. To mitigate interaction costs, we introduce a Co-Evolving Critic, a lightweight surrogate that approximates engine feedback for content-specific strategy selection and refinement, efficiently guiding both evolutionary search and inference-time planning. Through extensive in-domain and cross-domain experiments on two representative engines, AgenticGEO achieves state-of-the-art performance and demonstrates robust transferability, outperforming 14 baselines across 3 datasets. Our code and model are available at: https://github.com/AIcling/agentic_geo.
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