arXiv:2603.20723cs.IRcs.SI2026-03被引 2

检测TikTok在敏感话题上的个性化推荐偏移,发现算法会强化用户立场。

Algorithmic Audit of Personalisation Drift in Polarising Topics on TikTok

  • 用模拟账号测试不同立场用户的内容推荐变化
  • 政治类话题中明显强化对立立场,谣言类话题则被弱化
  • 适合关注平台算法透明度与信息极化的研究者阅读

社交媒体已成为大众获取新闻与信息的主要渠道。平台依赖个性化推荐系统影响用户所见内容。尽管这些系统以提升互动为目标,但可能加剧用户在政治、气候、疫苗及阴谋论等争议性议题上的观点分化。本文对TikTok在这些敏感话题中的个性化推荐漂移进行了算法审计。通过设计模拟用户兴趣的控制账户,系统性测量推荐内容随时间向特定话题和立场的偏移。结果显示:1)偏好一致漂移(强烈向用户兴趣倾斜);2)话题极化漂移(对虚假信息主题有中和效应,而对美国政治话题则高频率推荐并强化兴趣);3)立场极化漂移(对美国政治持反对立场的用户更易被推荐对立内容,且普遍推荐与用户已有立场一致的内容)。总体表明,不同话题下推荐路径差异显著,部分路径明显放大极端观点,为平台治理、透明度提升与用户认知提供依据。

原文摘要 · Abstract (English)

Social media platforms have become an integral part of everyday life, serving as a primary source of news and information for many users. These platforms increasingly rely on personalised recommendation systems that shape what users see and engage with. While these systems are optimised for engagement, concerns have emerged that they may also drive users toward more polarised perspectives, particularly in contested domains such as politics, climate change, vaccines, and conspiracy theories. In this paper, we present an algorithmic audit of personalisation drift on TikTok in these polarising topics. Using controlled accounts designed to simulate users with interests aligned with or opposed to different polarising topics, we systematically measure the extent to which TikTok steers content exposure toward specific topics and polarities over time. Specifically, we investigated: 1) a preference-aligned drift (showing a strong personalisation towards user interests), 2) a polarisation-topic drift (showing a strong neutralising effect for misinformation-themed topics, and a high preference and reinforcement of interest of US politic topic); and 3) a polarisation-stance drift (showing a preference of oppose stance towards US politics topic and a general reinforcement of users' stance by recommending items aligned with their stance towards polarising topics). Overall, our findings provide evidence that recommendation trajectories differ markedly across topics, with some pathways amplifying polarised viewpoints more strongly than others and offer insights for platform governance, transparency and user awareness.

算法审计信息极化推荐系统

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