arXiv:2603.21481cs.IR2026-03

用细粒度标签提升笔记推荐,让模型更懂用户兴趣。

TagLLM: A Fine-Grained Tag Generation Approach for Note Recommendation

  • 基于用户兴趣手册和多模态思维链提取,生成精准标签
  • 冷启动场景下点击率提升32.37%,用户互动增0.96%
  • 小模型也能高效生成高质量标签,适合工业部署

大语言模型在电商社区推荐中展现巨大潜力。尽管当前主流方法利用大模型将笔记编码为隐式嵌入,但尚未充分挖掘其生成能力来生成可解释的细粒度标签。传统闭合式标签方法依赖人工设计标签池,而现有开放式生成方法在笔记推荐中存在两大缺陷:(1) 多模态大模型生成缺乏引导,导致冗余标签无法准确反映用户兴趣;(2) 生成标签粗粒度,难以刻画笔记细节,影响下游推荐效果。为此,本文提出TagLLM,一种面向笔记推荐的细粒度标签生成方法。该方法通过用户兴趣手册捕捉跨类别兴趣,并基于多模态思维链提取构建细粒度标签数据。进一步提出标签知识蒸馏方法,使小型模型具备媲美大模型的生成能力,提升推理效率。在线A/B测试显示,TagLLM使人均观看时长提升0.31%,人均互动量增加0.96%,冷启动场景下页面点击率提升32.37%,验证了其有效性。

原文摘要 · Abstract (English)

Large Language Models (LLMs) have shown promising potential in E-commerce community recommendation. While LLMs and Multimodal LLMs (MLLMs) are widely used to encode notes into implicit embeddings, leveraging their generative capabilities to represent notes with interpretable tags remains unexplored. In the field of tag generation, traditional close-ended methods heavily rely on the design of tag pools, while existing open-ended methods applied directly to note recommendations face two limitations: (1) MLLMs lack guidance during generation, resulting in redundant tags that fail to capture user interests; (2) The generated tags are often coarse and lack fine-grained representation of notes, interfering with downstream recommendations. To address these limitations, we propose TagLLM, a fine-grained tag generation method for note recommendation. TagLLM captures user interests across note categories through a User Interest Handbook and constructs fine-grained tag data using multimodal CoT Extraction. A Tag Knowledge Distillation method is developed to equip small models with competitive generation capabilities, enhancing inference efficiency. In online A/B test, TagLLM increases average view duration per user by 0.31%, average interactions per user by 0.96%, and page view click-through rate in cold-start scenario by 32.37%, demonstrating its effectiveness.

标签生成推荐系统大模型应用

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