构建全球实时搜索趋势的长期数据集，揭示集体注意力变化规律。
GoogleTrendArchive: A Year-Long Archive of Real-Time Web Search Trends Worldwide
- 采集125国1358地超760万条实时搜索趋势，覆盖一年时间。
- 提供精确时间戳与地理信息，支持跨区域对比分析。
- 适合研究舆情传播、危机响应与全球信息行为模式。
GoogleTrendArchive 是一个涵盖超过一年（2024年11月28日至2026年1月3日）全球125个国家及1,358个地点的 Google Trending Now 数据完整存档。不同于需预设关键词的 Google Trends，Trending Now 能捕捉实时搜索激增的查询，用于归纳发现各地的流行趋势，进而研究集体注意力动态。但谷歌仅保留最近七天的历史数据。本数据集填补了这一空白，包含超过760万条趋势事件。每条记录包括趋势标识符、搜索量区间、精确时间戳、持续时间、地理位置和相关查询聚类。该数据集可支持对信息扩散模式、跨文化注意力差异、危机应对反应以及全球范围内集体信息搜索行为演化等系统的科学研究。广泛的地理覆盖使精细的跨国或跨区域比较分析成为可能。
原文摘要 · Abstract (English)
GoogleTrendArchive is a comprehensive archive of Google Trending Now data spanning over one year (from November 28, 2024 to January 3, 2026) across 125 countries and 1,358 locations. Unlike Google Trends, which requires specifying search terms in advance, Trending Now captures search queries experiencing real-time surges, offering a way to inductively discover trending patterns across regions for studying collective attention dynamics. However, Google does not provide historical access to this data beyond seven days. Our dataset addresses this gap by presenting an archive of Trending Now data. The dataset contains over 7.6 million trend episodes. Each record includes the trend identifier, search volume bucket, precise timestamps, duration, geographic location, and related query clusters. This dataset, among other, enables systematic studies of information diffusion patterns, cross-cultural attention dynamics, crisis responses, and the temporal evolution of collective information-seeking at a global scale. The comprehensive geographic coverage facilitates fine-grained cross-country or cross-regional comparative analyses.
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