arXiv:2603.24410cs.CYcs.AI2026-03

分析虚拟与真人博主受众话语结构差异,发现虚拟博主引发更分散的互动模式。

Real Talk, Virtual Faces: Symbolic-Semantic Discourse Geometry of Virtual and Human Influencer Audiences

  • 用形式概念分析和关联规则挖掘话语中的情感、话题与心理特征共现模式。
  • 真人博主话语呈集中稳定结构,虚拟博主则有多个分散话语体系。
  • 虚拟博主评论中负面情绪更集中于心理健康等敏感话题,适合社交网络研究者参考。

虚拟博主(VIs)——数字化构建的社交媒体人格——在在线文化、营销与身份建构中日益显眼。然而,观众对虚拟博主的反应是否遵循与真人博主(HIs)相同的语篇模式,或虚拟性是否带来独特回应方式,仍不明确。现有研究多依赖问卷调查、互动数据或边缘情感分布,仅揭示观众说什么,未揭示情感、话题与心理语言信号如何协同组织。本文提出一种符号-语义框架,分析虚拟与真人博主受众话语。符号层采用形式概念分析与关联规则挖掘,从情感标签、话题标签和大五心理语言线索中提取封闭共现结构;语义层将这些形式概念转化为自然语言描述,通过MiniLM嵌入并比较其几何分布。基于三组匹配的VI-HI博主对共计69,498条YouTube评论的应用表明:真人博主话语围绕紧凑、以稳定性为中心的模式展开,低神经质性锚定正向情感;而虚拟博主支持多种话语体制。虚拟概念语义分布更分散,但两组均表现出封闭结构与嵌入几何的高度符号-语义一致性。此外,虚拟博主话语中存在独特的‘人工身份’区域,且在心理健康、身体形象与人工身份等敏感话题上负向情绪更集中。结果表明,虚拟性不仅改变观众反应的情感倾向,也重塑了线上社会话语的符号与语义组织方式。

原文摘要 · Abstract (English)

Virtual influencers~(VIs) -- digitally constructed social-media personas -- are becoming increasingly visible in online culture, marketing, and identity formation. Yet it remains unclear whether audiences respond to them through the same discourse patterns used for human influencers~(HIs), or whether virtuality produces distinctive modes of reaction. Existing studies often rely on surveys, engagement statistics, or marginal sentiment distributions, which reveal what audiences say but not how affective, topical, and psycholinguistic signals are jointly organised. We introduce a symbolic-semantic framework for analysing audience discourse around virtual and human influencers. The symbolic layer uses Formal Concept Analysis and association rule mining to extract closed co-occurrence structures from sentiment labels, topic tags, and Big Five psycholinguistic cues. The semantic layer renders these formal concepts as natural-language descriptions, embeds them with MiniLM, and compares their geometry across VI and HI audiences. Applied to 69,498 YouTube comments from three matched VI-HI influencer pairs, our analysis shows that HI discourse is organised around a compact, stability-centred pattern in which low neuroticism anchors positive sentiment, whereas VI discourse supports multiple discourse regimes. VI concepts are also more semantically dispersed than HI concepts, while both groups show strong symbolic-semantic alignment between closed-set structure and embedding geometry. Finally, VI discourse contains a distinct artificial-identity region and a higher concentration of negative sentiment in sensitive topics such as mental health, body image, and artificial identity. These findings suggest that virtuality reshapes not only the sentiment of audience reactions, but also the symbolic and semantic organisation of online social discourse.

虚拟博主话语分析情感计算语义几何

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