arXiv:2603.24422cs.IRcs.AI2026-03被引 5

OneSearch-V2提升复杂搜索理解,实现更精准的个性化推荐。

OneSearch-V2: The Latent Reasoning Enhanced Self-distillation Generative Search Framework

  • 引入思维增强模块与自我蒸馏训练,深层理解复杂查询意图。
  • 线上测试增益达+3.98%点击率、+2.07%买家量、+2.11%订单量。
  • 适合追求搜索精准度与用户体验优化的工业级系统团队。

生成式检索(GR)已成为现代搜索系统的有前景范式,相比多阶段级联架构,具备端到端联合优化和高计算效率的优势。OneSearch作为代表性工业级部署的生成式搜索框架,已带来显著商业与运营效益。然而,其对复杂查询理解不足、潜在用户意图挖掘效率低、过度拟合历史偏好等问题限制了性能进一步提升。为此,我们提出OneSearch-V2,一种隐式推理增强的自蒸馏生成式搜索框架,包含三项核心创新:(1) 思维增强的复杂查询理解模块,实现深度语义解析,突破直接推理的浅层匹配局限;(2) 内置推理的自蒸馏训练流程,通过隐式上下文学习揭示用户潜在但精确的电商意图,超越日志拟合;(3) 行为偏好对齐优化系统,缓解单一转化指标引发的奖励劫持,通过直接用户反馈优化个性化偏好。离线评估验证其强大查询识别与用户画像能力。线上A/B测试进一步证明业务有效性:点击率提升+3.98%,买家量+2.07%,订单量+2.11%。人工评估显示搜索体验质量提升:页面优质率+1.37%,查询-商品相关性+1.65%。更重要的是,OneSearch-V2有效缓解信息茧房与长尾稀疏问题,且不增加推理开销或服务延迟。

原文摘要 · Abstract (English)

Generative Retrieval (GR) has emerged as a promising paradigm for modern search systems. Compared to multi-stage cascaded architecture, it offers advantages such as end-to-end joint optimization and high computational efficiency. OneSearch, as a representative industrial-scale deployed generative search framework, has brought significant commercial and operational benefits. However, its inadequate understanding of complex queries, inefficient exploitation of latent user intents, and overfitting to narrow historical preferences have limited its further performance improvement. To address these challenges, we propose OneSearch-V2, a latent reasoning enhanced self-distillation generative search framework. It contains three key innovations: (1) a thought-augmented complex query understanding module, which enables deep query understanding and overcomes the shallow semantic matching limitations of direct inference; (2) a reasoning-internalized self-distillation training pipeline, which uncovers users' potential yet precise e-commerce intentions beyond log-fitting through implicit in-context learning; (3) a behavior preference alignment optimization system, which mitigates reward hacking arising from the single conversion metric, and addresses personal preference via direct user feedback. Extensive offline evaluations demonstrate OneSearch-V2's strong query recognition and user profiling capabilities. Online A/B tests further validate its business effectiveness, yielding +3.98\% item CTR, +2.07\% buyer volume, and +2.11\% order volume. Manual evaluation further confirms gains in search experience quality, with +1.37\% in page good rate and +1.65\% in query-item relevance. More importantly, OneSearch-V2 effectively mitigates common search system issues such as information bubbles and long-tail sparsity, without incurring additional inference costs or serving latency.

生成式检索个性化推荐搜索系统自蒸馏

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