arXiv:2603.25126cs.IRcs.AI2026-03中稿 · WWW 2026被引 1

提出因果学习框架,解决多行为推荐中的偏见与混淆问题

MCLMR: A Model-Agnostic Causal Learning Framework for Multi-Behavior Recommendation

  • 构建因果图并干预,消除用户习惯与物品多行为分布带来的混淆
  • 自适应融合多种辅助行为,提升推荐准确率,在三个数据集上显著领先
  • 可嵌入任意推荐模型,适合需要处理复杂行为数据的研究者

多行为推荐(MBR)通过利用用户的多种交互行为(如浏览、点击、购买)来丰富偏好建模并缓解传统单行为方法的数据稀疏问题。然而,现有方法存在根本性挑战:缺乏对用户行为习惯和物品多行为分布造成的复杂混淆效应的建模范式,难以有效聚合异构的辅助行为,且在跨行为表示对齐时无法兼顾偏差扭曲。为此,我们提出 MCLMR——一种可通用的因果学习框架,可无缝集成于各类 MBR 架构中。MCLMR 首先构建因果图以建模混淆效应,并通过干预实现无偏偏好估计;在此框架下,采用基于 Mixture-of-Experts 的自适应聚合模块动态融合辅助行为信息,并设计偏差感知对比学习模块,以偏差敏感方式对齐跨行为表示。在三个真实世界数据集上的大量实验表明,MCLMR 在多个基线模型上均取得显著性能提升,验证了其有效性与通用性。所有数据与代码将公开共享,匿名评审期间代码可在 https://github.com/gitrxh/MCLMR 获取。

原文摘要 · Abstract (English)

Multi-Behavior Recommendation (MBR) leverages multiple user interaction types (e.g., views, clicks, purchases) to enrich preference modeling and alleviate data sparsity issues in traditional single-behavior approaches. However, existing MBR methods face fundamental challenges: they lack principled frameworks to model complex confounding effects from user behavioral habits and item multi-behavior distributions, struggle with effective aggregation of heterogeneous auxiliary behaviors, and fail to align behavioral representations across semantic gaps while accounting for bias distortions. To address these limitations, we propose MCLMR, a novel model-agnostic causal learning framework that can be seamlessly integrated into various MBR architectures. MCLMR first constructs a causal graph to model confounding effects and performs interventions for unbiased preference estimation. Under this causal framework, it employs an Adaptive Aggregation module based on Mixture-of-Experts to dynamically fuse auxiliary behavior information and a Bias-aware Contrastive Learning module to align cross-behavior representations in a bias-aware manner. Extensive experiments on three real-world datasets demonstrate that MCLMR achieves significant performance improvements across various baseline models, validating its effectiveness and generality. All data and code will be made publicly available. For anonymous review, our code is available at the following the link: https://github.com/gitrxh/MCLMR.

多行为推荐因果学习推荐系统

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