用心理画像模拟个体在群体中的真实意见演化。
Persona-Based Simulation of Human Opinion at Population Scale
- 从社交媒体推文推断半结构化人格画像,融合性格与价值观。
- 在全美代表性样本中,模拟结果比传统人口统计模型更贴近真实回答。
- 适合研究公共舆论演变及政策干预的虚拟实验场景。
如何建模一个人,不只是预测其零散的回答或行为,而是模拟其对事件的理解、观点形成、判断与跨情境的一致行动?这问题重要,因社会科学不仅需观测和预测人类结果,还需模拟干预及其后果。尽管大语言模型(LLMs)能生成类人回应,但现有方法仍以预测为主,依赖人口统计相关性而非个体本身表征。我们提出SPIRIT(Semi-structured Persona Inference and Reasoning for Individualized Trajectories),专为模拟而非预测设计的框架。该框架从公开社交媒体帖子中推断心理学基础的半结构化人格画像,整合结构化属性(如人格特质与世界观)与非结构化叙述文本(反映价值观与生活经验)。这些画像驱动基于LLM的代理在回答问卷或应对事件时表现为特定个体。基于美国全国代表性样本Ipsos KnowledgePanel,我们证明SPIRIT条件下的模拟比人口统计画像更准确还原自报回应,并重现人类反应模式的异质性。我们进一步展示,人格库可作为虚拟受访者面板,用于研究稳定态度与时间敏感的公众意见。
原文摘要 · Abstract (English)
What does it mean to model a person, not merely to predict isolated responses, preferences, or behaviors, but to simulate how an individual interprets events, forms opinions, makes judgments, and acts consistently across contexts? This question matters because social science requires not only observing and predicting human outcomes, but also simulating interventions and their consequences. Although large language models (LLMs) can generate human-like answers, most existing approaches remain predictive, relying on demographic correlations rather than representations of individuals themselves. We introduce SPIRIT (Semi-structured Persona Inference and Reasoning for Individualized Trajectories), a framework designed explicitly for simulation rather than prediction. SPIRIT infers psychologically grounded, semi-structured personas from public social media posts, integrating structured attributes (e.g., personality traits and world beliefs) with unstructured narrative text reflecting values and lived experience. These personas prompt LLM-based agents to act as specific individuals when answering survey questions or responding to events. Using the Ipsos KnowledgePanel, a nationally representative probability sample of U.S. adults, we show that SPIRIT-conditioned simulations recover self-reported responses more faithfully than demographic persona and reproduce human-like heterogeneity in response patterns. We further demonstrate that persona banks can function as virtual respondent panels for studying both stable attitudes and time-sensitive public opinion.
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