通过时间聚合情感分析,提前发现用户反馈异常
Detecting Abnormal User Feedback Patterns through Temporal Sentiment Aggregation

- 用预训练模型提取每条评论情感,按时间段聚合评分
- 实测可识别出显著下降的情感趋势,对应真实投诉事件
- 适合做品牌监控、产品健康度追踪的从业者使用
在客户反馈监测、品牌形象管理及产品健康度追踪等实际应用中,理解用户情感的时间动态对早期发现异常事件(如恶意评论攻击或满意度骤降)至关重要。传统情感分析方法仅关注单条文本分类,难以捕捉短评中因噪声和类别不平衡导致的集体行为变化。本文提出一种时间情感聚合框架,利用基于Transformer的预训练语言模型提取每条评论的情感信号,并将其聚合为时间段级得分。当这些聚合得分出现显著下降时,视为用户反馈模式的潜在异常。我们采用RoBERTa作为核心语义特征提取器,在真实社交媒体数据上进行实证评估,结果表明聚合情感得分能揭示有意义的趋势,并有效支持异常检测。实验显示,该方法可成功识别出与连贯投诉模式对应的统计显著性情感下降,为反馈异常监控提供了一种有效且可解释的解决方案。
原文摘要 · Abstract (English)
In many real-world applications, such as customer feedback monitoring, brand reputation management, and product health tracking, understanding the temporal dynamics of user sentiment is crucial for early detection of anomalous events such as malicious review campaigns or sudden declines in user satisfaction. Traditional sentiment analysis methods focus on individual text classification, which is insufficient to capture collective behavioral shifts over time due to inherent noise and class imbalance in short user comments. In this work, we propose a temporal sentiment aggregation framework that leverages pretrained transformer-based language models to extract per-comment sentiment signals and aggregates them into time-window-level scores. Significant downward shifts in these aggregated scores are interpreted as potential anomalies in user feedback patterns. We adopt RoBERTa as our core semantic feature extractor and demonstrate, through empirical evaluation on real social media data, that the aggregated sentiment scores reveal meaningful trends and support effective anomaly detection. Experiments on real-world social media data demonstrate that our method successfully identifies statistically significant sentiment drops that correspond to coherent complaint patterns, providing an effective and interpretable solution for feedback anomaly monitoring.
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