用AI动态生成问卷,让保险评估更精准高效
AI in Insurance: Adaptive Questionnaires for Improved Risk Profiling
- 基于大模型和多源数据生成个性化问卷
- 减少问题数量,用户满意度提升
- 适合关注体验优化的保险科技团队
保险申请常依赖冗长统一的问卷,难以捕捉个体差异,且易受虚假信息影响。ARQuest框架利用大语言模型(LLMs)和替代数据源(如社交媒体图像分析、地理数据分类、检索增强生成RAG),构建个性化自适应问卷。在合作方移动端应用中开展两项实验:传统问卷风险评估准确率略高,但由GPT驱动的自适应问卷提问更少,用户更青睐其流畅自然的交互体验。该方法显著提升用户满意度,有望在未来超越传统方式,在风险识别准确率与流程效率上实现双重突破。
原文摘要 · Abstract (English)
Insurance application processes often rely on lengthy and standardized questionnaires that struggle to capture individual differences. Moreover, insurers must blindly trust users' responses, increasing the chances of fraud. The ARQuest framework introduces a new approach to underwriting by using Large Language Models (LLMs) and alternative data sources to create personalized and adaptive questionnaires. Techniques such as social media image analysis, geographic data categorization, and Retrieval Augmented Generation (RAG) are used to extract meaningful user insights and guide targeted follow-up questions. A life insurance system integrated into an industry partner mobile app was tested in two experiments. While traditional questionnaires yielded slightly higher accuracy in risk assessment, adaptive versions powered by GPT models required fewer questions and were preferred by users for their more fluid and engaging experience. ARQuest shows great potential to improve user satisfaction and streamline insurance processes. With further development, this approach may exceed traditional methods regarding risk accuracy and help drive innovation in the insurance industry.
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