通过双向意图增强与嵌入扰动对比学习,提升推荐系统对用户偏好演变的建模能力。
BIPCL: Bilateral Intent-Enhanced Sequential Recommendation via Embedding Perturbation Contrastive Learning

- 双向意图增强机制融合用户与物品侧共享的隐含意图信号。
- 在多个基准数据集上超越现有最优模型,显著提升推荐精度。
- 适合关注序列推荐中多意图建模与对比学习的开发者参考。
准确建模用户随时间演化的偏好仍是推荐系统的核心挑战。现有方法虽重视行为背后的多重隐含意图,但常未能有效利用跨用户与物品的集体意图信号,导致信息孤立且鲁棒性不足。同时,当前对比学习难以构造语义一致又具备区分力的视图。本文提出BIPCL,一种端到端的双边意图增强嵌入扰动对比学习框架。BIPCL通过双边意图增强机制,将用户与物品侧的共享意图原型(从行为相似实体中提炼)显式融入项目与序列表示。该设计缓解了信息孤立问题,增强了稀疏监督下的鲁棒性。为避免破坏时序或结构依赖,BIPCL在结构化项目嵌入中注入有界、方向感知的扰动以构建对比视图,并在交互级与意图级表示间施加多层次对比对齐。大量实验表明,BIPCL持续优于当前最优基线,消融实验验证了各组件的有效性。
原文摘要 · Abstract (English)
Accurately modeling users' evolving preferences from sequential interactions remains a central challenge in recommender systems. Recent studies emphasize the importance of capturing multiple latent intents underlying user behaviors. However, existing methods often fail to effectively exploit collective intent signals shared across users and items, leading to information isolation and limited robustness. Meanwhile, current contrastive learning approaches struggle to construct views that are both semantically consistent and sufficiently discriminative. In this work, we propose BIPCL, an end-to-end Bilateral Intent-enhanced, Embedding Perturbation-based Contrastive Learning framework. BIPCL explicitly integrates multi-intent signals into both item and sequence representations via a bilateral intent-enhancement mechanism. Specifically, shared intent prototypes on the user and item sides capture collective intent semantics distilled from behaviorally similar entities, which are subsequently integrated into representation learning. This design alleviates information isolation and improves robustness under sparse supervision. To construct effective contrastive views without disrupting temporal or structural dependencies, BIPCL injects bounded, direction-aware perturbations directly into structural item embeddings. On this basis, BIPCL further enforces multi-level contrastive alignment across interaction- and intent-level representations. Extensive experiments on benchmark datasets demonstrate that BIPCL consistently outperforms state-of-the-art baselines, with ablation studies confirming the contribution of each component.
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