提出DITaR方法,精准识别并修复序列推荐中的虚假订单
Unbiased Rectification for Sequential Recommender Systems Under Fake Orders

- 从协同与语义双视角识别虚假订单
- 在三个数据集上显著提升推荐质量与系统鲁棒性
- 适合关注推荐系统安全与可信性的研究者
虚假订单通过人为操纵交互行为(如点击刷单、上下文无关替换、序列扰动)对序列推荐系统构成威胁,干扰用户真实偏好并操纵特定商品曝光率。与引入虚假用户不同,嵌入真实用户序列的虚假订单更隐蔽且危害大。本文提出双视角识别与靶向修正(DITaR),基于协同与语义双视图生成差异表示,精准检测可疑虚假订单,并利用梯度上升筛选真正有害项进行靶向修正。该方法保留有用信息,不改变原始数据量与序列结构,避免重训练开销。实验证明,DITaR在三个数据集上优于现有方法,在推荐质量、计算效率和系统鲁棒性方面均表现优异。
原文摘要 · Abstract (English)
Fake orders pose increasing threats to sequential recommender systems by misleading recommendation results through artificially manipulated interactions, including click farming, context-irrelevant substitutions, and sequential perturbations. Unlike injecting carefully designed fake users to influence recommendation performance, fake orders embedded within genuine user sequences aim to disrupt user preferences and mislead recommendation results, thereby manipulating exposure rates of specific items to gain competitive advantages. To protect users' authentic interest preferences and eliminate misleading information, this paper aims to perform precise and efficient rectification on compromised sequential recommender systems while avoiding the enormous computational and time costs of retraining existing models. Specifically, we identify that fake orders are not absolutely harmful - in certain cases, partial fake orders can even have a data augmentation effect. Based on this insight, we propose Dual-view Identification and Targeted Rectification (DITaR), which primarily identifies harmful samples to achieve unbiased rectification of the system. The core idea of this method is to obtain differentiated representations from collaborative and semantic views for precise detection, and then filters detected suspicious fake orders to select truly harmful ones for targeted rectification with gradient ascent. This ensures that useful information in fake orders is not removed while preventing bias residue. Moreover, it maintains the original data volume and sequence structure, thus protecting system performance and trustworthiness to achieve optimal unbiased rectification. Extensive experiments on three datasets demonstrate that DITaR achieves superior performance compared to state-of-the-art methods in terms of recommendation quality, computational efficiency, and system robustness.
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