通过双意图空间优化用户表示,提升推荐精度
DIAURec: Dual-Intent Space Representation Optimization for Recommendation
- 构建协同与语言信号的双重意图空间重建表示
- 在三个数据集上优于15种基线方法,提升推荐效果
- 适合需要高精度个性化推荐的系统开发者
通用推荐系统通过学习用户和物品表示实现个性化服务,核心挑战在于如何捕捉潜在用户偏好。然而,基于稀疏交互的表示难以全面刻画用户行为,限制了推荐效果。近期研究尝试通过复杂建模(如意图或语言建模)增强用户表示,但多数工作仅关注可解释性而非表示优化。这种失衡导致进展有限,因为表示优化对推荐质量至关重要,能增强用户与其交互物品在特征空间中的亲和性,却长期被忽视。为此,我们提出DIAURec,一种统一意图与语言建模的表示学习框架。DIAURec基于协同与语言信号形成的原型与分布意图空间重构表示。进一步设计综合优化策略:以对齐与均匀性为主优化目标,结合粗粒度与细粒度匹配实现跨空间有效对齐,提升表示一致性;同时引入空间内与交互正则化,增强模型鲁棒性,防止重构空间中表示崩溃。在三个公开数据集上,相比十五种基线方法,DIAURec持续表现更优,充分验证其有效性与优越性。
原文摘要 · Abstract (English)
General recommender systems deliver personalized services by learning user and item representations, with the central challenge being how to capture latent user preferences. However, representations derived from sparse interactions often fail to comprehensively characterize user behaviors, thereby limiting recommendation effectiveness. Recent studies attempt to enhance user representations through sophisticated modeling strategies ($e.g.,$ intent or language modeling). Nevertheless, most works primarily concentrate on model interpretability instead of representation optimization. This imbalance has led to limited progress, as representation optimization is crucial for recommendation quality by promoting the affinity between users and their interacted items in the feature space, yet remains largely overlooked. To overcome these limitations, we propose DIAURec, a novel representation learning framework that unifies intent and language modeling for recommendation. DIAURec reconstructs representations based on the prototype and distribution intent spaces formed by collaborative and language signals. Furthermore, we design a comprehensive representation optimization strategy. Specifically, we adopts alignment and uniformity as the primary optimization objectives, and incorporates both coarse- and fine-grained matching to achieve effective alignment across different spaces, thereby enhancing representational consistency. Additionally, we further introduce intra-space and interaction regularization to enhance model robustness and prevent representation collapse in reconstructed space representation. Experiments on three public datasets against fifteen baseline methods show that DIAURec consistently outperforms state-of-the-art baselines, fully validating its effectiveness and superiority.
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