arXiv:2604.09200cs.CYcs.AI2026-04

AI可有效推动人们采取真实政治行动,但态度改变未必带来行为改变。

Artificial intelligence can persuade people to take political actions

论文配图:Artificial intelligence can persuade people to take political actions
图 1 · 摘自论文原文
  • 用对话式AI劝说用户签署请愿、捐款,验证行为影响
  • 说服行为效果显著,如请愿签署率提升19.7个百分点
  • 行为说服策略优于态度说服,且彼此差异小

人们对高级人工智能影响人类行为的能力深感担忧。已有大量研究发现AI能显著改变人们的观点,但其能否促使人们采取具有实际影响的真实行动仍不明确。在两项大规模预注册实验中(共收集17,950个响应,来自14,779名参与者),我们使用对话式AI模型,在多种态度与行为结果上对参与者进行劝说,包括签署真实请愿书和向慈善机构捐款。结果显示,AI对这些行为结果具有显著的说服效果(例如请愿签署率提高19.7个百分点)。然而,我们未发现态度变化与行为改变之间存在相关性。此外,尽管信息提供是态度改变的主要驱动因素,但对行为结果无此效应。在测试八种行为劝说策略时,所有策略均优于最有效的态度劝说策略,但相互间差异较小。总体而言,这些结果表明,以往依赖态度指标的研究可能无法准确反映AI行为说服的真实影响,因而可能严重误判其现实作用。

原文摘要 · Abstract (English)

There is substantial concern about the ability of advanced artificial intelligence to influence people's behaviour. A rapidly growing body of research has found that AI can produce large persuasive effects on people's attitudes, but whether AI can persuade people to take consequential real-world actions has remained unclear. In two large preregistered experiments N=17,950 responses from 14,779 people), we used conversational AI models to persuade participants on a range of attitudinal and behavioural outcomes, including signing real petitions and donating money to charity. We found sizable AI persuasion effects on these behavioural outcomes (e.g. +19.7 percentage points on petition signing). However, we observed no evidence of a correlation between AI persuasion effects on attitudes and behaviour. Moreover, we replicated prior findings that information provision drove effects on attitudes, but found no such evidence for our behavioural outcomes. In a test of eight behavioural persuasion strategies, all outperformed the most effective attitudinal persuasion strategy, but differences among the eight were small. Taken together, these results suggest that previous findings relying on attitudinal outcomes may generalize poorly to behaviour, and therefore risk substantially mischaracterizing the real-world behavioural impact of AI persuasion.

AI说服行为影响实证研究

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