用大模型构建通用语义空间,提升跨域推荐效果
SemaCDR: LLM-Powered Transferable Semantics for Cross-Domain Sequential Recommendation

- 用大模型生成通用与特定领域语义,融合成统一表示
- 在多个真实数据集上超越现有方法,显著提升推荐准确率
- 适合需要跨域知识迁移的推荐系统研究与应用
跨域推荐(CDR)通过利用数据丰富的源域知识,缓解目标域的数据稀疏和冷启动问题。然而,现有方法多依赖于领域特定特征或标识符,缺乏跨域可迁移性,难以捕捉域间语义模式。为此,我们提出SemaCDR,一种基于语义驱动的跨域序列推荐框架,利用大语言模型(LLM)构建统一语义空间。SemaCDR通过整合LLM生成的无领域语义与领域特定内容,结合对比正则化生成多视角物品特征,并系统地构建领域特定与无领域语义,采用自适应融合生成统一偏好表示。此外,其自适应融合机制对齐跨域行为序列,合成源域、目标域及混合域的交互序列。在多个真实世界数据集上的大量实验表明,SemaCDR持续优于当前最优基线,展现出捕捉一致域内模式并促进跨域知识迁移的有效性。
原文摘要 · Abstract (English)
Cross-domain recommendation (CDR) addresses the data sparsity and cold-start problems in the target domain by leveraging knowledge from data-rich source domains. However, existing CDR methods often rely on domain-specific features or identifiers that lack transferability across different domains, limiting their ability to capture inter-domain semantic patterns. To overcome this, we propose SemaCDR, a semantics-driven framework for cross-domain sequential recommendation that leverages large language models (LLMs) to construct a unified semantic space. SemaCDR creates multiview item features by integrating LLM-generated domain-agnostic semantics with domain-specific content, aligned by contrastive regularization. SemaCDR systematically creates LLM-generated domain-specific and domain-agnostic semantics, and employs adaptive fusion to generate unified preference representations. Furthermore, it aligns cross-domain behavior sequences with an adaptive fusion mechanism to synthesize interaction sequences from source, target, and mixed domains. Extensive experiments on real-world datasets show that SemaCDR consistently outperforms state-of-the-art baselines, demonstrating its effectiveness in capturing coherent intra-domain patterns while facilitating knowledge transfer across domains.
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