用可学习的语义标识提升短视频搜索长尾内容效果

Large-scale short-video search ranking models are typically trained on sparse co-occurrence signals over hashed item identifiers (HIDs). While effective at memorizing frequent interactions, such ID-based models struggle to generalize to long-tailed items with limited exposure. This memorization-generalization trade-off remains a longstanding challenge in such industrial systems. We propose SID-Coord, a lightweight Semantic ID framework that incorporates discrete, trainable semantic IDs (SIDs) directly into ID-based ranking models. Instead of treating semantic signals as auxiliary dense features, SID-Coord represents semantics as structured identifiers and coordinates HID-based memorization with SID-based generalization within a unified modeling framework. To enable effective coordination, SID-Coord introduces three components: (1) an attention-based fusion module over hierarchical SIDs to capture multi-level semantics, (2) a target-aware HID-SID gating mechanism that adaptively balances memorization and generalization, and (3) a SID-driven interest alignment module that models the semantic similarity distribution between target items and user histories. SID-Coord can be integrated into existing production ranking systems without modifying the backbone model. Online A/B experiments in a real-world production environment show statistically significant improvements, with a +0.664% gain in long-play rate in search and a +0.369% increase in search playback duration.