用时间敏感特征提升每日幻想体育比赛推荐效果
Driving Engagement in Daily Fantasy Sports with a Scalable and Urgency-Aware Ranking Engine

- 引入实时紧迫性特征与时间位置编码,让模型感知推荐时机
- 在超大规模数据上实现nDCG@1提升9%
- 适合需要实时响应的在线推荐场景
在每日幻想体育(DFS)中,参赛具有高度时间敏感性,用户需在比赛开始前短时间内行动,导致比赛推荐成为关键的时间任务,以避免错失参与机会和收入损失。现有推荐系统通常针对静态项目目录设计,难以应对这类直播赛事的严格时间限制。为此,我们基于深度兴趣网络(DIN)架构设计并部署了一个推荐引擎。通过两个层面注入时间性:一是为每个候选比赛添加实时紧迫性特征(如距轮次锁定时间),二是使用时间位置编码表示历史行为与当前推荐请求之间的时间间隔,使模型能动态权衡过往行为的新近程度。该方法结合列表级神经NDCG损失函数,生成高度相关且具紧迫感的排序结果。为支持工业级规模,我们在Ray与PyTorch上构建了多节点多GPU训练架构。系统在包含超过65万用户、逾1000亿交互的工业数据集上验证,nDCG@1相较经过精心调优的LightGBM基线提升9%。该模型优异的离线表现证实其作为计划中的设备端(边缘)推荐系统核心组件的可行性,后续将开展在线A/B测试。
原文摘要 · Abstract (English)
In daily fantasy sports (DFS), match participation is highly time-sensitive. Users must act within a narrow window before a game begins, making match recommendation a time-critical task to prevent missed engagement and revenue loss. Existing recommender systems, typically designed for static item catalogs, are ill-equipped to handle the hard temporal deadlines inherent in these live events. To address this, we designed and deployed a recommendation engine using the Deep Interest Network (DIN) architecture. We adapt the DIN architecture by injecting temporality at two levels: first, through real-time urgency features for each candidate match (e.g., time-to-round-lock), and second, via temporal positional encodings that represent the time-gap between each historical interaction and the current recommendation request, allowing the model to dynamically weigh the recency of past actions. This approach, combined with a listwise neuralNDCG loss function, produces highly relevant and urgency-aware rankings. To support this at industrial scale, we developed a multi-node, multi-GPU training architecture on Ray and PyTorch. Our system, validated on a massive industrial dataset with over 650k users and over 100B interactions, achieves a +9% lift in nDCG@1 over a heavily optimized LightGBM baseline with handcrafted features. The strong offline performance of this model establishes its viability as a core component for our planned on-device (edge) recommendation system, where on-line A/B testing will be conducted.
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