通过多视图对比学习融合序列与图结构信息,提升推荐精度。
ID and Graph View Contrastive Learning with Multi-View Attention Fusion for Sequential Recommendation

- 从物品ID和图结构双视角构建对比学习框架
- 在5个真实数据集上达14.44%的NDCG@10提升
- 适合缺乏辅助信息的电商推荐场景
序列推荐在学术界和工业界日益重要,尤其在电商领域。核心目标是从用户的历史交互序列中提取偏好,并预测其下一步可能感兴趣的项目。近期研究利用对比学习与图神经网络从交互历史中学习更丰富的表示:图结构捕捉节点间关系,而基于ID的表示编码项目特定信息。然而,鲜有研究探索在仅有交互数据、无辅助信息的情况下,对ID与图视角进行多视图对比学习以联合优化用户与项目表示。为此,我们提出多视图对比学习框架MVCrec,整合序列(基于ID)与图基视图的互补信号。MVCrec包含三个对比目标:序列视图内、图视图内及跨视图对比。为有效融合表示,引入多视图注意力融合模块,结合全局与局部注意力机制,估计目标用户购买目标项目的可能性。在五个真实世界基准数据集上的全面实验表明,MVCrec持续优于11个先进基线,相较最强基线在NDCG@10上最高提升14.44%,在HitRatio@10上提升9.22%。代码与数据集见https://github.com/sword-Lz/MMCrec。
原文摘要 · Abstract (English)
Sequential recommendation has become increasingly prominent in both academia and industry, particularly in e-commerce. The primary goal is to extract user preferences from historical interaction sequences and predict items a user is likely to engage with next. Recent advances have leveraged contrastive learning and graph neural networks to learn more expressive representations from interaction histories -- graphs capture relational structure between nodes, while ID-based representations encode item-specific information. However, few studies have explored multi-view contrastive learning between ID and graph perspectives to jointly improve user and item representations, especially in settings where only interaction data is available without auxiliary information. To address this gap, we propose Multi-View Contrastive learning for sequential recommendation (MVCrec), a framework that integrates complementary signals from both sequential (ID-based) and graph-based views. MVCrec incorporates three contrastive objectives: within the sequential view, within the graph view, and across views. To effectively fuse the learned representations, we introduce a multi-view attention fusion module that combines global and local attention mechanisms to estimate the likelihood of a target user purchasing a target item. Comprehensive experiments on five real-world benchmark datasets demonstrate that MVCrec consistently outperforms 11 state-of-the-art baselines, achieving improvements of up to 14.44\% in NDCG@10 and 9.22\% in HitRatio@10 over the strongest baseline. Our code and datasets are available at https://github.com/sword-Lz/MMCrec.
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