媒体聚焦战争，民众更关心生活经济，信息需求与报道严重脱节。
Measuring the Gap Between Media Coverage and Public Information Demand: Evidence from the 2026 Lebanon Conflict
- 用新闻分类与搜索趋势对比，量化媒体议程与公众需求差异。
- 冲突占新闻94.9%却只对应36.9%搜索量，经济民生占搜索63.1%但仅5.1%被报道。
- 民众对经济和生活条件的关注持续稳定，不随战事波动，适合政策与传播研究者参考。
本研究考察2026年3月黎巴嫩冲突期间媒体报道与公众信息需求之间的关系。基于从GDELT数据库收集的11,623篇英文新闻文章及黎巴嫩境内谷歌趋势搜索数据，比较了新闻话题分布与公众搜索兴趣分布。新闻标题经相关性筛选后分为四类：冲突、经济、生活状况、移民。公众信息需求通过谷歌趋势同类别搜索数据衡量。结果表明，媒体报道与搜索需求存在显著偏离：冲突占新闻总量的94.9%，但仅对应36.9%的搜索量；而经济、生活状况与移民三类合计占搜索需求的63.1%，却仅占新闻报道的5.1%。时间序列分析显示，经济与生活条件类搜索在整个月份持续高位，而非响应特定冲突事件。该结论在剔除冲突高峰时段（3月1-5日）后仍成立，冲突报道占比保持94.9%，信息缺口依然存在。研究发现，当时媒体对黎巴嫩的报道高度集中于军事事件，而公众关注点则集中在经济、日常生活与移民问题。本研究为议程设置理论提供了冲突期媒体议程与公众需求的定量对照证据。
原文摘要 · Abstract (English)
This study examines the relationship between media coverage and public information demand during the Lebanon conflict in March 2026. Using a dataset of 11,623 English-language news articles collected from the GDELT database and Google Trends data for searches conducted within Lebanon, the study compares the distribution of news coverage across topics with the distribution of public search interest. News headlines were filtered for relevance and classified into four categories: Conflict, Economy, Living Conditions, and Emigration. Public information demand was measured using Google Trends topic data for the same categories. The results show a substantial divergence between news coverage and search interest. Conflict accounted for 94.9% of classified news coverage but only 36.9% of total search interest. In contrast, Economy, Living Conditions, and Emigration together accounted for 63.1% of search demand but only 5.1% of news coverage. Time series analysis indicates that search demand for economic and living conditions remained consistently elevated throughout the month rather than reacting to specific conflict events. These findings were robust to the exclusion of the peak conflict period (March 1-5), with Conflict coverage remaining at 94.9% and the information gap persisting across all three under-covered categories. The findings suggest that during the study period, media coverage of Lebanon was heavily concentrated on military events, while public information demand was distributed across economic conditions, daily life, and emigration. This study contributes to agenda-setting research by providing a quantitative comparison between media agenda and public information demand during an active conflict period.
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