自动构建电商商品属性知识图谱,提升数据一致性与业务转化
AutoPKG: An Automated Framework for Dynamic E-commerce Product-Attribute Knowledge Graph Construction

- 多智能体LLM框架动态生成商品类型和属性键
- 多模态信息提取达成0.531的边级F1,WKE最高达0.953
- 实测提升搜索、推荐等场景GMV,适合生产落地
电商商品属性抽取受限于不一致、不完整且难维护的本体。我们提出AutoPKG,一个基于多智能体大语言模型的自动化框架,可从多模态商品内容中构建商品属性知识图谱(PKG)。AutoPKG按需推断商品类型与类型专属属性键,从文本和图像中提取属性值,并通过中央决策智能体整合更新,维持全局一致的规范图谱。我们还设计了动态PKG评估协议,衡量类型与键的有效性、整合质量及规范化后的边级值断言准确率。在阿里巴巴旗下Lazada的真实市场数据集上,AutoPKG在商品类型上的加权知识效率(WKE)达0.953,属性键为0.724,多模态值提取边级F1为0.531。在三个公开基准上,边级精确匹配F1提升0.152,属性抽取精度提升0.208。线上A/B测试显示,由AutoPKG生成的属性使徽章场景GMV提升3.81%,搜索场景提升5.32%,推荐场景提升7.89%,验证其实际应用价值。
原文摘要 · Abstract (English)
Product attribute extraction in e-commerce is bottlenecked by ontologies that are inconsistent, incomplete, and costly to maintain. We present AutoPKG, a multi-agent Large Language Model (LLM) framework that automatically constructs a Product-attribute Knowledge Graph (PKG) from multimodal product content. AutoPKG induces product types and type-specific attribute keys on demand, extracts attribute values from text and images, and consolidates updates through a centralized decision agent that maintains a globally consistent canonical graph. We also propose an evaluation protocol for dynamic PKGs that measures type and key validity, consolidation quality, and edge-level accuracy for value assertions after canonicalization. On a large real-world marketplace catalog dataset from Lazada (Alibaba), AutoPKG achieves up to 0.953 Weighted Knowledge Efficiency (WKE) for product types, 0.724 WKE for attribute keys, and 0.531 edge-level F1 for multimodal value extraction. Across three public benchmarks, our method improves edge-level exact-match F1 by 0.152 and yields a precision gain of 0.208 on the attribute extraction application. Online A/B tests show that AutoPKG-derived attributes increase Gross Merchandise Value (GMV) in Badge by 3.81 percent, in Search by 5.32 percent, and in Recommendation by 7.89 percent, supporting the practical value of AutoPKG in production.
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