让聊天机器人主动破冰,用个性化开场白提升用户互动。
IceBreaker for Conversational Agents: Breaking the First-Message Barrier with Personalized Starters

- 基于会话摘要提取兴趣触发点,生成有共鸣的开场白。
- 通过个性化偏好对齐和自强化机制,提升用户点击率9.4%。
- 已在全球大型聊天产品上线,用户活跃天数提升0.184%。
聊天助手如ChatGPT和Doubao已成为数十亿用户的日常伴侣。为提升参与度,系统正从被动响应转向主动引导。然而现有工作多关注对话进行中激活,忽视了对话启动阶段的核心障碍:用户需求模糊且无明确意图,形成‘首条消息屏障’。为此,我们提出对话开场白生成(Conversation Starter Generation),旨在生成个性化开场白以引导用户开启对话。不同于对话中可依赖上下文,启动阶段需在无明确意图的‘冷启动’环境下运作。我们提出IceBreaker,将人际破冰建模为两步握手:(i) 通过基于会话摘要的共鸣感知兴趣提炼,捕捉潜在兴趣触发点;(ii) 通过面向交互的开场白生成,结合个性化偏好对齐与自强化循环,最大化用户参与度。在线A/B测试显示,IceBreaker使用户活跃天数提升+0.184%,点击率提升+9.425%,已投入生产应用。
原文摘要 · Abstract (English)
Conversational agents, such as ChatGPT and Doubao, have become essential daily assistants for billions of users. To further enhance engagement, these systems are evolving from passive responders to proactive companions. However, existing efforts focus on activation within ongoing dialogues, while overlooking a key real-world bottleneck. In the conversation initiation stage, users may have a vague need but no explicit query intent, creating a first-message barrier where the conversation holds before it begins. To overcome this, we introduce Conversation Starter Generation: generating personalized starters to guide users into conversation. However, unlike in-conversation stages where immediate context guides the response, initiation must operate in a cold-start moment without explicit user intent. To pioneer in this direction, we present IceBreaker that frames human ice-breaking as a two-step handshake: (i) evoke resonance via Resonance-Aware Interest Distillation from session summaries to capture trigger interests, and (ii) stimulate interaction via Interaction-Oriented Starter Generation, optimized with personalized preference alignment and a self-reinforced loop to maximize engagement. Online A/B tests on one of the world's largest conversational agent products show that IceBreaker improves user active days by +0.184% and click-through rate by +9.425%, and has been deployed in production.
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