用语义级变化建模商品互补关系,更准预测用户下一步购买
CAST: Modeling Semantic-Level Transitions for Complementary-Aware Sequential Recommendation

- 在离散语义码空间中建模动态语义转换,保留细节
- 引入LLM验证的互补先验,提升17.6%召回率
- 适合电商推荐场景,尤其关注商品搭配的系统
序列推荐旨在根据用户行为序列预测其下一步交互,其中商品间的互补关系常提供关键信号。然而,主流模型依赖稀疏的共同购买统计,常将虚假相关(如流行度偏差)误认为真实互补关系。识别真实互补关系需捕捉细粒度的商品语义(如规格),而现有基于语义的方法通常将语义码聚合为粗粒度表示,导致关键语义细节丢失。为此,本文提出互补感知语义转换框架CAST,构建基于语义级转换的新建模范式。具体地,设计语义级转换模块,在离散语义码空间中直接建模动态转换,有效捕捉被聚合表示掩盖的细粒度语义依赖;同时设计互补先验注入模块,将LLM验证的互补先验融入注意力机制,优先关注互补模式而非共现统计。在多个电商平台数据集上的实验表明,CAST持续优于现有最佳方法,召回率最高提升17.6%,NDCG提升16.0%,训练加速达65倍。验证了其在挖掘隐含商品互补性方面的有效性与高效性。代码将在接受后发布。
原文摘要 · Abstract (English)
Sequential Recommendation (SR) aims to predict the next interaction of a user based on their behavior sequence, where complementary relations often provide essential signals for predicting the next item. However, mainstream models relying on sparse co-purchase statistics often mistake spurious correlations (e.g., due to popularity bias) for true complementary relations. Identifying true complementary relations requires capturing the fine-grained item semantics (e.g., specifications) that simple cooccurrence statistics would be unable to model. While recent semantics-based methods utilize discrete semantic codes to represent items, they typically aggregate semantic codes into coarse item representations. This aggregation process blurs specific semantic details required to identify complementarity. To address these critical limitations and effectively leverage semantics for capturing reliable complementary relations, we propose a Complementary-Aware Semantic Transition (CAST) framework that introduces a new modeling paradigm built upon semantic-level transitions. Specifically, a semantic-level transition module is designed to model dynamic transitions directly in the discrete semantic code space, effectively capturing fine-grained semantic dependencies often lost in aggregated item representations. Then, a complementary prior injection module is designed to incorporate LLM-verified complementary priors into the attention mechanism, thereby prioritizing complementary patterns over co-occurrence statistics. Experiments on multiple e-commerce datasets demonstrate that CAST consistently outperforms the state-of-the-art approaches, achieving up to 17.6% Recall and 16.0% NDCG gains with 65x training acceleration. This validates its effectiveness and efficiency in uncovering latent item complementarity beyond statistics. The code will be released upon acceptance.
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