arXiv:2604.20370cs.LGstat.ML2026-04被引 1

用扩散模型预测新品上市初期销量,解决数据少难预测的难题。

Cold-Start Forecasting of New Product Life-Cycles via Conditional Diffusion Models

  • 结合产品属性、相似品轨迹和实时数据,动态生成销量预测
  • 在英特尔芯片和大模型仓库数据上,点预测与概率预测均更准
  • 适合新品发布初期缺乏历史数据时做决策参考

预测新上市产品的生命周期轨迹对上市规划、资源分配和早期风险评估至关重要。该任务在预发布和早期发布阶段尤为困难,因产品特定历史数据有限或缺失,形成冷启动问题。此时企业需在需求模式尚不明确前做出决策,而早期信号往往稀疏、嘈杂且不稳定。本文提出条件扩散生命周期预测器(CDLF),一种用于冷启动条件下预测新产品生命周期轨迹的条件生成框架。CDLF融合三类信息:静态产品特征(如品类、价格档位、品牌、规模、访问条件)、来自相似产品的参考轨迹,以及可用的实时观测数据。静态特征结构使模型能基于产品上下文进行条件预测,并在无需重新训练的情况下随时间自适应更新,实现极端数据稀缺下的灵活多模态预测分布。方法满足递归生成的水平一致分布误差界。在英特尔微处理器库存单位(SKU)生命周期和平台化大语言模型仓库采用情况的研究中,CDLF的点预测精度和概率预测质量均优于经典扩散模型、贝叶斯更新方法及其他先进机器学习基线。

原文摘要 · Abstract (English)

Forecasting the life-cycle trajectory of a newly launched product is important for launch planning, resource allocation, and early risk assessment. This task is especially difficult in the pre-launch and early post-launch phases, when product-specific outcome history is limited or unavailable, creating a cold-start problem. In these phases, firms must make decisions before demand patterns become reliably observable, while early signals are often sparse, noisy, and unstable We propose the Conditional Diffusion Life-cycle Forecaster (CDLF), a conditional generative framework for forecasting new-product life-cycle trajectories under cold start. CDLF combines three sources of information: static descriptors, reference trajectories from similar products, and newly arriving observations when available. Here, static descriptors refer to structured pre-launch characteristics of the product, such as category, price tier, brand or organization identity, scale, and access conditions. This structure allows the model to condition forecasts on relevant product context and to update them adaptively over time without retraining, yielding flexible multi-modal predictive distributions under extreme data scarcity. The method satisfies consistency with a horizon-uniform distributional error bound for recursive generation. Across studies on Intel microprocessor stock keeping unit (SKU) life cycles and the platform-mediated adoption of open large language model repositories, CDLF delivers more accurate point forecasts and higher-quality probabilistic forecasts than classical diffusion models, Bayesian updating approaches, and other state-of-the-art machine-learning baselines.

新品预测扩散模型冷启动

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