arXiv:2604.21019cs.IRcs.HC2026-04被引 3

实证发现推荐轮播界面用户行为与传统搜索不符,需重审评估模型。

Following the Eye-Tracking Evidence: Established Web-Search Assumptions Fail in Carousel Interfaces

论文配图:Following the Eye-Tracking Evidence: Established Web-Search Assumptions Fail in Carousel Interfaces
图 1 · 摘自论文原文
  • 通过眼动数据验证轮播界面的注视模式,发现垂直浏览呈F型,水平滑动则无此规律。
  • 点击后的内容查看遵循独特的L型模式,且检查假设在轮播中不成立。
  • 用户忽略标题直接关注内容项,适合设计推荐系统的研究者参考。

轮播界面作为流媒体服务的默认交互方式已超过十年,但对其用户行为的研究极为匮乏,导致理解不足。由于缺乏实证研究,以往工作假设单列表网页搜索中的典型行为模式(如F型注视模式和检查假说)同样适用于轮播界面,例如用于构建点击模型或评估指标。本文分析了一项近期发布的基于眼动追踪的交互与检查数据集,验证这些假设是否成立。结果发现:(i) F型注视仅存在于垂直浏览,水平滑动中不成立;且在点击条件下,用户检查行为呈现轮播特有的L型模式;(ii) 在检查条件下的点击率表明,经典的检查假说在轮播界面不成立;(iii) 与先前假设相反,用户普遍忽略轮播标题,直接聚焦内容项。研究揭示,许多关于用户行为的假设无法从网页搜索界面迁移至轮播推荐场景。当前领域缺乏可靠基础来构建此类界面的用户行为模型,因此有必要重新评估现有指标与点击模型。

原文摘要 · Abstract (English)

Carousel interfaces have been the de-facto standard for streaming media services for over a decade. Yet, there has been very little research into user behavior with such interfaces, which thus remains poorly understood. Due to this lack of empirical research, previous work has assumed that behaviors established in single-list web-search interfaces, such as the F-pattern and the examination hypothesis, also apply to carousel interfaces, for instance when designing click models or evaluation metrics. We analyze a recently-released interaction and examination dataset resulting from an eye-tracking study performed on carousel interfaces to verify whether these assumptions actually hold. We find that (i)~the F-pattern holds only for vertical examination and not for horizontal swiping; additionally, we discover that, when conditioned on a click, user examination follows an L-pattern unique to carousel interfaces; (ii)~click-through-rates conditioned on examination indicate that the well-known examination hypothesis does not hold in carousel interfaces; and (iii)~contrary to the assumptions of previous work, users generally ignore carousel headings and focus directly on the content items. Our findings show that many user behavior assumptions, especially concerning examination patterns, do not transfer from web search interfaces to carousel recommendation settings. Our work shows that the field lacks a reliable foundation on which to build models of user behavior with these interfaces. Consequently, a re-evaluation of existing metrics and click models for carousel interfaces may be warranted.

轮播界面眼动追踪用户行为

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