用知识库提升广告视频生成的语义对齐与动作自然度

Creative Generation (CG) leverages generative models to automatically produce advertising content that highlights product features, and it has been a significant focus of recent research. However, while CG has advanced considerably, most efforts have concentrated on generating advertising text and images, leaving Creative Video Generation (CVG) relatively underexplored. This gap is largely due to two major challenges faced by Text-to-Video (T2V) models: (a) \textbf{ambiguous semantic alignment}, where models struggle to accurately correlate product selling points with creative video content, and (b) \textbf{inadequate motion adaptability}, resulting in unrealistic movements and distortions. To address these challenges, we develop a comprehensive Advertising Creative Knowledge Base (ACKB) as a foundational resource and propose a knowledge-driven approach (KD-CVG) to overcome the knowledge limitations of existing models. KD-CVG consists of two primary modules: Semantic-Aware Retrieval (SAR) and Multimodal Knowledge Reference (MKR). SAR utilizes the semantic awareness of graph attention networks and reinforcement learning feedback to enhance the model's comprehension of the connections between selling points and creative videos. Building on this, MKR incorporates semantic and motion priors into the T2V model to address existing knowledge gaps. Extensive experiments have demonstrated KD-CVG's superior performance in achieving semantic alignment and motion adaptability, validating its effectiveness over other state-of-the-art methods. The code and dataset will be open source at https://kdcvg.github.io/KDCVG/.