警告聊天机器人广告侵蚀情感信任,需明确区分商业与非商业对话
The Limits of Artificial Companionship
- 将商业广告嵌入情感对话中会模糊交易与亲密关系的界限
- 未披露的推广内容损害用户自主权,破坏对话真实性
- 适合关注AI伦理、数字亲密关系的政策制定者与研究者
本文主张,陪伴型聊天机器人的对话应明确区分商业与非商业场景。在情感或关系性交流中插入未披露的推广内容应被禁止,因其模糊了市场交易与沟通亲密之间的界限,削弱用户自主性并破坏对话语境。文章首先将数字陪伴视为一种重构亲密、依赖与关系脆弱性的社会技术形式,随后探讨对话广告可能带来的经济伤害。最终主张,必须建立清晰的法律与社会区分,作为这些技术在社会生活中负责任发展的前提。
原文摘要 · Abstract (English)
This Article argues that conversations with companion chatbot should be subject to a clear structural distinction between commercial and non-commercial contexts. The insertion of undisclosed promotional content into affective or relational exchanges should be prohibited, as it collapses the boundary between market transaction and communicative intimacy in ways that erode user autonomy and conversational context. The Article begins by theorizing digital companionship as a sociotechnical form that reconfigures intimacy, dependence and relational vulnerability. It then introduces the potential economic harms derived from conversational advertising. The Article ultimately argues for a firm legal and social distinction between commercial and non-commercial conversational contexts as a precondition for the responsible stabilization of these technologies within social life.
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